About SEO Consult Australia

Search Engine Optimization essentially refers to the process by which a website is adjusted so that it can be found, indexed and understood by search engines more easily, with the result of well implemented Search Engine Optimization being that the website moves up the search engine results pages (SERPs) and therefore attracts more relevant visitors who convert into sales.

A major key with Search Engine Optimization is relevance. Your Search Engine Optimization campaign must be directed at giving search engines an honest representation of your website because the whole point of Search Engine Optimization is to bring relevant visitors to your site, and they won’t be relevant if your SEO campaign is deliberately misleading. Well implemented Search Engine Optimization can give a great return on investment because the increased appropriate traffic brought in by your Search Engine Optimization campaign are far more likely to convert into customers as they will find what they were searching for on your site.

However, although the point of Search Engine Optimization is clear, the application of a comprehensive SEO strategy isn’t so quick and easy. Search Engine Optimization is a long term strategy because of the way in which the major search engines work and your competitors may be months or years ahead of you in terms of their online profile of their own Search Engine Optimization campaigns, so to catch them, you need patience and a highly effective Search Engine Optimization strategy of your own, which is where SEO Consult Australia come in.

Our Search Engine Optimization Techniques

We use cutting edge, targeted Search Engine Optimization techniques to maximise relevant traffic to your web site. Our Search Engine Optimization strategies are dynamic and designed to produce long-term results.

We use both On Page Search Engine Optimization techniques, which refer to work on the actual site, alongside Off Page Search Engine Optimization techniques which work on building your reputation, trust and authority with search engines. The on page and off page Search Engine Optimization methods combine as part of an overall Search Engine Optimization strategy devised by our experienced SEO team to bring maximum benefit.

At SEO Consult Australia, we monitor the progress of each Search Engine Optimization campaign closely to ensure that our SEO strategy is functioning as it should.

Search Engine Optimization Methods

In such a competitive marketplace, it’s perhaps not surprising that some Search Engine Optimization operators use unethical tactics as part of their SEO practices. These are known as ‘black hat’ Search Engine Optimization techniques. These methods for attempting Search Engine Optimization may seem to be successful on some websites in the short term, but as they break search engine rules, using black hat Search Engine Optimization techniques are usually heavily penalised in time, often resulting in search listing penalties or bans. The aim of these Search Engine Optimization techniques is to mislead search engines into believing that this webpage is about something different to the reality.

The good news is that you don’t have to turn to ‘black hat’ Search Engine Optimization because great results can be gained by effective, ethical Search Engine Optimization. (These are the only Search Engine Optimization techniques which SEO Consult Australia use.)

Poor Search Engine Optimization Practice

One ‘black hat’ Search Engine Optimization technique is to produce ‘hidden text’, which the human eye can’t see and is visible only to search engines, or the ‘spiders’ which they use to scan the Internet to index site content. (They may be done as white text on a white background, for example.) Hidden text can also be hidden within the web site’s HTML code by some Search Engine Optimization spammers. This text isn’t usually in constructed sentences, but simply lists of repeated Search Engine Optimization targeting keywords. This is poor Search Engine Optimization and considered spam by search engines.

Another unethical Search Engine Optimization practice is the creation of what are called ‘doorway’ pages. This ‘black hat’ Search Engine Optimization method results in nothing more than undisguised advertisements, laid out across full pages in front of a web site’s home page, much to the searcher’s irritation. A surprising number of poor SEO operators use this Search Engine Optimization technique, although search engines, not to mention ordinary surfers, hate it.

Another example of poor Search Engine Optimization is the use of mirror or duplicate sites to try and target different Search Engine Optimization keywords but using similar or duplicate content. These mirror sites will link back to the main site and try to pass on their rankings. They are of no use to human users, so are a worthless Search Engine Optimization method which search engines will either penalise or simply ignore.

Most search engines no longer tolerate these Search Engine Optimization techniques, so all this kind of SEO does is risk damaging your business rather than enhancing it, totally defeating the object of having Search Engine Optimization in the first place.

Search Engine Optimization Agencies

In the competitive Search Engine Optimization marketplace, beware of agencies making false promises. Any SEO firm which promises you a number one spot on Google or Yahoo! is lying. No Search Engine Optimization agency can guarantee you number one listings. If it were that easy, you wouldn’t need the services of a Search Engine Optimization agency or SEO professional.

Needless to say, SEO Consult Australia does not get involved in these techniques, or make rash promises we can’t keep. Just like any other industry, there are SEO companies and individuals who employ unethical methods to try and obtain high rankings on the search engines for their clients.

While there is nothing wrong in trying to achieve your client’s goals, there is everything wrong with companies which use methods that are frowned upon and damage the Search Engine Optimization industry’s reputation.

SEO Consult Australia is based on sound ethics and strictly adheres to search engine guidelines with our Search Engine Optimization processes. We know it’s your business – and we take your business as seriously as we do our own.

Effective Search Engine Optimisation Methods:

Choosing Keywords for SEO

Keywords are vital to any Search Engine Optimisation campaign. They are the words typed into search engines by users in order to find the products or services that you offer and it is these words that you need to improve search engine rankings on in order to achieve more relevant site traffic and make your Search Engine Optimisation campaign a success.

SEO keywords are usually one-to-four word phrases which describe what you offer in everyday language, in terms that searchers are likely to type in. Search Engine Optimisation means choosing keywords which have high search volumes, without being so competitive that you have no chance of getting on the front page. If your keywords are too general then they’ll probably be very competitive and it will take you much longer to rank for them. Equally, if your Search Engine Optimisation keywords are too specific then less people will search for your terms in the first place. The key to choosing correctly for effective Search Engine Optimisation is to do your research and find a balance between the two. SEO Consult Australia have years of experience choosing the right keywords to target and can help you build a successful Search Engine Optimisation campaign around the right SEO keywords.

Since search engines rank individual pages, not sites, you should target different keywords on different pages for maximum Search Engine Optimisation of your entire website. Your Search Engine Optimisation strategy might mean going for more generic terms on your home page, and more specific terms on your subpages for maximum SEO impact.

The Value Of Effective Search Engine Optimisation Keywords

To summarise, properly implemented Search Engine Optimisation utilises search terms that are highly relevant to what you offer and popular enough to result in plenty of traffic to your site. However, good Search Engine Optimisation is not about being so competitive that you can’t rank well for keywords. It is through your Search Engine Optimisation keywords that search engines will recognise your site.

Content

Good Search Engine Optimisation means strong SEO webpage content which is relevant to what you do. Keywords should be threaded in, without the SEO copy being over-stuffed. Check for spelling mistakes, and maybe put to one side then re-read your SEO copy so that you are still happy with it. Good Search Engine Optimisation copy manages to be keyword rich while still reading naturally.

Good Search Engine Optimisation also means having enough text – too little text on a web page may cause search engines to view as a supplemental page and they won’t direct users to it.

High quality Search Engine Optimisation means writing for the visitors to your site, and not the search engines – which is exactly how SEO Consult Australia works. We know that Search Engine Optimisation is worthless if people come to your site, but don’t want to stick around and don’t convert into customers.

Page Titles

Effective Search Engine Optimisation also makes it easier for search engines to understand what your website is about. Search Engine Optimisation does this by using simple page titles which reflect the content of the page. So it’s a good principle of Search Engine Optimisation to have a unique page title, based on the page’s content and your most important keywords.

Contact SEO Consult Australia for more information about ethical Search Engine Optimisation techniques and principles.