Search Engine Optimisation (SEO) Specialists

Archive for February, 2012

How to link build organically

Tuesday, February 28th, 2012

Imagine a world where you have all the contacts you need to link build. You’ve got the ear of Rupert Murdoch. You know someone who has the inside track with Google. You’ve got educational links coming out of your ears. Isn’t it wonderful? Now you don’t have to worry about organic link building.

Unfortunately, not many site owners are so blessed. If you don’t have a handful of internet A-list contacts, you’re going to have to figure out how to link build the old-fashioned way. Some site owners dive straight into paid linking. When you want a link profile that will support your site in the long term, though, you need to go organic.

1. Organic link building requires content

The first lesson to learn about organic link building on today’s net is that you can’t do it without good content. This applies for link building between sites, and more complex link building campaigns that involve the social media. Allow for this content in your search engine optimisation plan. You can talk to us at SEO Consult Australia about this type of content.

2. Organic link building on today’s net requires promotion

The second, and just as important, lesson to absorb is that your link building will go nowhere without promotion. To attract organic links, you need to do more than stick some content on a web page. You also need to promote that content in your social circles.

3. Organic link building requires encouragement

Finally, you need to alert people you want links. Simple, yes, but effective.

How friendly is too friendly for SEO content?

Tuesday, February 21st, 2012

One problem that most business owners face when planning out their SEO content is tone. Traditional copywriting has leant towards a formal tone. The internet, however, tends to be a casual, friendly place where traditional business writing doesn’t fit in. So which direction do you take when using SEO copywriting services?

The answer, of course, is to be friendly. This then presents another question: how friendly is too friendly?

*Personal anecdotes: fine. It’s a good idea to include a few personal anecdotes in your content, particularly if you’re operating a business blog. Talking about your day draws your target users closer, helping you to develop a relationship. Talk to us at SEO Consult Australia about this aspect of SEO content.

*Personal anecdotes of your Friday night out: over the line. It’s fairly obvious that sharing drunken escapades with customers is going to be bad for business, but the internet is rife with examples of just this situation. There is a line between personal and TMI (Too Much Information), and it can be a difficult one to judge. Generally, it’s the same line you tread in normal office situations, or when meeting someone for the first time.

If you struggle with writing in a casual tone, it can help to dictate your articles instead of sitting down to a computer. Your competitors can provide further hints as to the tone that works for your audience. If you are struggling, though, it’s important to talk to your SEO agency about including content writing in your SEO services package.

Search Blogs

Highest Rated Blogs

Tag Cloud

about seo articles black hat blog blogging content Copywriting Essential SEO Google SEO high quality content internet marketing Keywords link building linking press release quality content rankings Search Engine Optimisation search engine optimisation campaign search engine optimisation techniques Search Engine Optimization SEO SEO 101 SEO Advice SEO Blogging SEO campaign seo company SEO Consult seo consultants SEO Consult Australia SEO content SEO Experts seo firm SEO Linking seo methods seo technique seo techniques SEO Tips social media Social Media SEO social networking social networking websites spiders Twitter SEO white hat Analytics for SEO (2)
Ask.com SEO (2)
Bing SEO (12)
E-Commerce SEO (6)
Ethical SEO (8)
Getting Indexed – SEO (7)
Google SEO (54)
Mobile SEO (2)
Off Page SEO (18)
On Page SEO (35)
Press Releases (6)
Real Time Search SEO (2)
Regional SEO (3)
Reputation Management (6)
Search Engine Optimisation (96)
SEO (325)
SEO Advice (137)
SEO Articles (29)
SEO Basics (36)
SEO Blogging (58)
SEO Careers (1)
SEO Copywriting (73)
SEO Experts (10)
SEO For Business Success (26)
SEO Industry News (6)
SEO Keywords (28)
SEO Linking (69)
SEO Lists (3)
SEO News (4)
SEO Rankings (18)
SEO Sins & Mistakes (21)
SEO Sitemaps (2)
SEO Submissions (5)
SEO Tags (4)
seo techniques (40)
Site Speed SEO (4)
Small Business SEO (5)
Social Media SEO (63)
Social Search (4)
Twitter SEO (16)
Web Development SEO (7)
Yahoo SEO (2)

WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.

Recent Posts

Blog Categories

Blog Archives

Authors