Ask.com is currently one of the most visited and used search engines other than Google and now has the opportunity to interact with many internet users in more ways than just offering them a search service. Ask.com has previously worked with Autism Speaks and has now revealed its ‘Search for Cure’ campaign which has been designed to fund further research into breast cancer.
Over the next year or so, Ask.com will be working on this campaign for Susan G. Komen for the Cure. Starting in October, it will begin to ask its users to carry out simple tasks and offer small bits of information when they visit the Ask.com search page. Simple questions about breast cancer will be asked in order for relevant information for the charity to be gathered. Ask.com will then donate around 50 cents to the charity every time questions are answered by users and every time the Komen theme is added to the Ask.com homepage. It is estimated that Susan G. Komen for the Cure will receive an investment of around $1 million from Ask.com throughout this campaign which is set to run through until December 2010.
Many internet users enjoy spending a little time playing games, answering questions and viewing their results and this way they can take part in these tasks and also make a difference in the search for life-saving cures too. Those at Ask think this is an extremely important cause and so are trying to help the charity and the users of the Ask.com website as well.
By using Ask.com and taking part in the little tasks and other activities, vital funding can be generated for the charity and the research they carry out.
These activities and tasks will be available for participation at the Ask.com website throughout the month of October so anyone interested is urged to visit the site at least once during this time. After October, Ask.com will be revealing more ways it plans to raise money for Susan G. Komen for the Cure as this campaign will run for many more months into the future.
At SEO Consult we encourage our clients to work with the major search engines and optimise their websites for them appropriately. Ask.com is an important search engine that plays a significant role in the market of search. Ask.com uses its influence and popularity to help charitable causes and this means that those involved in search engine optimisation can have the opportunity to help too.
By optimising high quality websites for Ask.com and taking part in their pay per click advertising campaign advertisers can ensure users of the search engine will receive a better quality of results and will therefore be likely to use the site more often and contribute to the charity research and funding more often too. Not only can this be beneficial for a business and its search engine optimisation campaign, but is extremely important to the Susan G. Komen for the Cure and its crucial research to find a cure for breast cancer.
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