Interesting Facts on SEO

An interesting fact about SEO is that it is constantly evolving. Therefore it is essential for SEO agencies in New Zealand to keep up with the latest updates. Keeping in touch with all the innovation can help businesses how up constantly in the top rankings.

Every year Google updates its algorithms hundreds of times. While it sound over whelming having to keep up with all these updates, the SEO agencies need to make sure that they do so.

The following are some of the interesting facts regarding SEO in the coming years which would help you choose the right SEO Company in New Zealand.

  • In order to make sure that you stay at the top along with other contenders it’s important that you play by Google’s rules. While being able to rank on Yahoo orbing is good but it is only those companies which rank on Google who have a higher chance of success. This is because majority of users find about different businesses while searching those on Google then followed by other search engines.
  • When a business ranks high on Google, it appeals to the user’s buyer persona. This means that they would rather prefer to do their own research when looking for a product rather than having to depends on blatant advertising. There are people who are definitely searching for a great many things. The right key words placed strategically can help people find a business much faster. This is exactly what a good SEO company aims at.
  • When a user is looking for a certain good or service they would rather sue a longer key word which is based on four to five words at least. Instead of simply relying on a single word or a term it’s better to use longer key words to enhance the search results. These longer tail keywords always work
  • Usually Google searches take place on mobile device instead of computers. This was an analysis carried out in ten countries including USA and Japan. This means that it is essential for a business website to be mobile friendly. This allows the site to be navigated easily on a mobile device and improve the user experience.
  • Google uses two important signals to rank any website. These include high quality content and link building. This is something which hasn’t changed much in the past four or five years. It is only quality content which can actually help websites gain quality traffic which results in leads. It is important that emphasis is given on quality instead of quantity. This is one thing which appeals to the buyer’s persona and make them visit a website time and again. This also helps develop a loyalty and a sense of reliance between the user and your online business.
  • The longer the content the better it ranks on a website. The simple fact that a search query is longer than four words there is essential something specific which the user is looking for. Therefore a detailed information on what they are looking for is sure to get their attention.
  • The right SEO agencies make sure that they get better at it as time passes by. The top priority is always growing the organic presence of a businesses using the right kind of strategies.

Seeking the help and expertise of SEO New Zealand by Advanced Marketing can help boost your business.

Website Design Tips for a Faster Website

In the fast-paced world of today, many people don’t have even a minute to spare. This can be seen
everywhere, even in the domain of website design. Your professionally designed website must address the
needs of your users, who have a wide range of alternatives to your website. Even if you create a design
worth the wait, visitors forced to wait through long loading times, slow downloading speeds or any
other speed impediment aren’t likely to return. So how can you ensure that time is on your side here?

Here are some website design Geelong tips that will help you create a speedy website.

Compressed images

You might think about loading up your website with relevant images, to make it look fancy. By adding
compressed images to your web pages, you can save up on server space by a lot while making it quick to
load. Also, specifying the size of your images in the HTML code decreases the load time significantly.

Use thumbnails

Thumbnails are very useful when it comes to websites like ecommerce stores. Using a small, quickly
loading image to reduce the loading time for your website and they can view the larger image at any
time by clicking on the thumbnail.

Write clean code

code

With HTML less is more. Try to avoid writing extraneous code, like unnecessary tags, spaces or white
spaces for that matter. HTML code is already pretty much faster than graphic text, clean code can help
you make it even faster.

Stick to CSS

Rather than using the traditional table layouts, switch to cascading style sheets or CSS for that matter.
CSS serves a dual purpose in web design. With a separate file for all your styling, it’ll save you a lot of
time when designing your website and make it fast for your users by reducing the page and download
sizes.

Reduce external requests

Any element on your webpage that is loaded from a different server, whether it is an audio clip, a video
clip or any other graphic, will cause your webpage to request it from that server every time the page
loads. Design your website with minimum external content to reduce load times.

Page size

Even after using all of the tips mentioned above, you can end up with a big sized web page, resulting in
slow response times for your website. Only use the content that is absolutely necessary to your website,
don’t try too hard to impress people with too technical widgets or anything too fancy. Keep it small.
All in all, going the extra mile when creating your website to ensure that you provide an efficient
experience is very important, or you risk losing your users to the competition.

About SEO Consult Australia

Search Engine Optimisation (also known as Search Engine Optimization or SEO) is a highly effective marketing tool. SEO works around the clock to increase appropriate web traffic, and therefore sales, via the natural search results of search engine giants Google, Yahoo! and MSN. More than three quarters of people using the internet use these search engines during their online session – mainly to find information, products, or services.

If implemented well, Search Engine Optimisation can boost your online presence immeasurably and give a great return on your marketing budget investment.

SEO Consult Australia is a top global Search Engine Optimisation Company, providing comprehensive Search Engine Optimisation services for organisations across the world. At SEO Consult Australia, we’re passionate about Search Engine Optimisation and the way that it can transform businesses and organisations.

SEO Consult Australia have some of the world’s best Search Engine Optimisation professionals on board, with years of experience in SEO and the expert knowledge required to devise dynamic Search Engine Optimisation strategies individually tailored to your business and your needs. It is no exaggeration to say that SEO Consult Australia are Search Engine Optimisation industry leaders. We take pride in the high quality Search Engine Optimisation services that we provide in order to see our client’s search engine rankings climb.

Our account managers at SEO Consult Australia work alongside our Search Engine Optimisation programmers to ensure we meet client expectations on each Search Engine Optimisation project we work on.

SEO Consult Australia Services


At SEO Consult Australia, we’re constantly researching and innovating with new Search Engine Optimisation techniques to ensure we are giving clients the best possible SEO services, and the best possible results. Our Search Engine Optimisation goals may be ambitious, but we also make sure they’re achievable by using tried and tested ethical Search Engine Optimisation techniques.

We’re very aware at SEO Consult Australia of the ethical issues surrounding Search Engine Optimisation. Unlike some of our competitors, we operate only using ‘White Hat’ or ethical Search Engine Optimisation tools. SEO Consult Australia firmly believes that working with search engines and not against them, is the right way to maximise every Search Engine Optimisation project. Search engines are getting ever wiser to methods used by unscrupulous Search Engine Optimisation operators and continue to alter their ranking algorithms accordingly. “Black Hat” Search Engine Optimisation techniques are never going to get our clients the results they deserve.

Search Engine Optimisation Campaign Tracking


SEO Consult Australia believe in transparent Search Engine Optimisation. We believe that clients should be kept informed at all times as to how their SEO campaign is progressing. Clicktelligence® is our unique reporting system which enables clients to log in at any time to check on the progress of their Search Engine Optimisation campaign throughout the length of their SEO contract.

Monthly reports on all aspects of the SEO campaign are available for clients to view and download, including full breakdowns of the on-page and off-page Search Engine Optimisation strategies employed by SEO Consult Australia.

The SEO Consult Australia Approach


SEO Consult Australia operate using traditional values, with the emphasis on customer service, and highly effective, ethical Search Engine Optimisation techniques which are tailored to each individual project.

SEO Consult Australia apply the same ethos and approach to Search Engine Optimisation to clients Down Under as we do to our Search Engine Optimisation clients across the world.

Contact us to find out how SEO Consult’s unique approach to Search Engine Optimisation could soon be revolutionising your business.

Get in Touch with SEO Consult