On your web page, traffic flows in, through, and out. Controlling the pace of this flow and its entry and exit points is a big part of any SEO plan. Sometimes, figuring out how to do this can be difficult, particularly when you have a lot of different content on your pages. What you need is some feng shui thinking.
While it’s not likely that many site owners will be employing a feng shui expert any time soon to improve their digital world, that idea of the flow of energy can help you to improve your site. Not long ago, the Western world was taken by storm when feng shui began to be used by Western designers. In very simple terms the discipline, which is an ancient Chinese method of improving life through aesthetics, involves the arrangement of the elements of a room to improve the flow of energy through it. The placement of certain objects at certain points was used to halt the energy, and the removal of other objects let it flow, just like rocks in a river.
Energy flows on a page in much the same way, pausing at certain points and flowing faster at others. If your page isn’t arranged in the right way, the attention of your site users can flow right past where you want it to be, or get stuck in the wrong place.
Letting the energy flow
Consider an ordinary interior page. The elements required to be on this page might be an article, the menu, and basic company contact details. In the ordinary way of things, the company name and basic contact details might run across the top of the page as a banner, and the menu will sit as a bar on the left. This leaves the article.
Simply leaving the article as is risks the energy flowing straight off the page and out. In other words, site users will move on without absorbing your message. You need to halt them slightly, which is why most sites use a graphic, bullets and subheadings to slow down the pace of the user’s progress.
Energy flow on home pages
The home page has to perform a lot of different jobs at once, and its elements need to be arranged so that the many paths are accessible to visitors. The elements of your home page can include all sorts of blocks to traffic paths, so much more attention needs to be paid to their arrangement. On home pages, size is important as is the space around things.
On your home page you need to define the most important paths, and set out their beginnings. Keep things as simple as possible. You can talk to our experts at SEO Consult Australia about the finer points of home page arrangement.
No SEO expert will recommend that you roam the streets of Hong Kong looking for a feng shui master, but some knowledge of how energy flows on your website is essential for search engine optimisation. Study your pages, and rearrange where problems occur.
