Loading ...The buzz at the moment is the new kid on the block; Microsoft’s Bing that was launched in May this year. Because it is still so new, there is much website owners want to know about optimising for Bing. They want to know how they will have to adjust their SEO to include Bing, but at the same time still fully optimise for Google.
It is understandable that existing website owners need to know what to expect. Basically Bing provides a general search as well as a category search. Microsoft is billing Bing as a decision engine and not a search engine per se. The goal of Bing is to bring intelligent search that will make it easier for users to make decisions.
Differences
It is logical to want to know if the same optimisation techniques will work for Bing that works well for Google and Yahoo. Yes, it is true that Bing brings new factors into search that might produce results that that slightly differ from that of Google and Yahoo. The thing to keep in mind is that best practices for SEO will work in Bing just as it works in Google and Yahoo.
Analysis and comparisons
When analysing the results of Bing SERPs what comes to light is that the same factors that Google have used since the beginning is mostly incorporated in Bing. Comparing top rated websites in Bing to top websites in Google shows that factors like domain age are relevant. Inbound links are still as vitally important and so is the use of the primary keywords in title tags.
From this it can be seen that optimisation success for Bing relies on the building of quality inbound links from directories as well as other SEO sites. Link building from unrelated websites count as little in Bing as it counts in Google. This shows that in the relevancy of high quality inbound links Bing stands as firmly as Google. This means your optimisation for link building stays exactly the same. Organic optimisation techniques still stand firmly as a top priority.
Content is still king
Concentrating on quality content works just as well in Bing as for any of the other search engines and that is how optimisation efforts should go ahead. To rank for competitive keywords you have to add power to quality content. You need to do this through making it as appealing as possible for others to link to your content. The relevancy and quality of your content will give others reason to wish to link to you.
Reports from various sources believe that Bing valuates the relevance of a website on mostly the same factors used by Google. Therefore, the best advice possible is to keep using white hat SEO methods for onsite as well as offsite optimisation.
In reality, you will be optimising your website for all the search engines at once and as time goes on minor tweaks will keep it flowing. Keep your website optimised, well maintained and freshen the content regularly. Then concentrate on link building to well-established, authoritative websites that have high quality content.
Related posts:
- Get ready for Bing
- Is your search engine optimisation campaign ready for Bing?
- Is Bing going to change SEO?
- Don’t sideline Bing
- How to build links that will help your website be ranked higher by Bing
Tags: Bing SEO, SEO For Bing
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