Search Engine Optimisation (SEO) Specialists

Archive for the ‘E-Commerce SEO’ Category

Help your website reduce online purchasing anxiety

Monday, February 8th, 2010

A search engine optimisation campaign uses a number of different SEO methods in order to direct traffic to a website. However, an efficient SEO campaign will also take into consideration the website itself and will make sure that it is as suitable for visitors as possible. There are many important factors to consider when evaluating a website for the user experience it offers to visitors.

Purchasing items online is incredibly popular in society today, but this doesn’t mean that buying products on the internet is not still unnerving and worrying for some internet users. There are many dangers and negative outcomes that can occur when you decide to buy something from a website and this kind of issue can cause reluctance. It is important to consider the feelings of your website visitors when designing and updating your website so you put their minds at ease and encourage them to become customers of your business too.

A major issue for concern for those purchasing items online is how their personal information will be used and if there is the chance that it may be obtained by others who will use it illegally. Identity fraud and credit card crime are rife at the moment and many internet users feel wary about entering their details online. It is your responsibility to ensure that your website is secure as possible and that the details of your customers are safe at all times. When this is the case, it is vital that you let your visitors know this fact. Provide this information in your FAQs section, include the appropriate security symbols clearly on the payment pages and anywhere else necessary and wherever possible provide detailed and professional information about the security of your website so visitors will be reassured and will trust the safety of your site.

Another important issue that often causes anxiety for users purchasing from a website is whether what they are ordering will actually be suitable for their wants and needs. In most cases, an item purchased online will not have been seen in a shop and so once again a certain amount of trust is needed from the purchaser. Provide visitors with as much product information as possible so they are fully aware of what they are buying and also provide detailed photographs from different angles and even a video to show them what they are buying. Also, display important information such as your returns policy and terms and conditions so that they know where they stand and what they can do if they are not happy with the item once it arrives.

Anxiety is a major issue for some when purchasing online and can work against online businesses significantly. However, by providing your users with simple and clear relevant information, this anxiety can be reduced and trust developed instead.

At SEO Consult, we can design and run a suitable SEO campaign for your business to increase the amount of targeted traffic that visits your site and can also ensure that your website is suitable for these many visitors too.

Faceless, virtual marketing

Sunday, October 11th, 2009

Traditionally you had a shop in a building and you traded your products and services from your bricks and mortar location. The internet opened up a whole new way of doing business that has forever changed the way consumers shop. You do not see your customers, you do not know what they look like, and you cannot interact with them as you could before.

The only place of contact between you and your clients is your website. Your website is your virtual store where you showcase your products and services. That is not all though, your website is your voice.

You have to be able to communicate to your web traffic through your website content. The only way to interact successfully with your clients is to get to know who they are, what they like and dislike. Basically, you need to find out everything about them. But seeing as you never come face to face with them, how can you do this?

Profile your target market

To be able to hold the attention of your site visitors you have to know who and what they are. First comes demographics of your target audience; their location, gender, age, educational level and their likes and dislikes. Then you must examine why they would come to your website, in other words what their needs are. Each of your web pages must be constructed in such a way that the content will immediately grab the attention of your site visitor. In other words your web pages must “talk to the visitor in their own language”. They must be able to see immediately that the web page they landed on contains the information that they searched for.

Don’t put hurdles in their way

Make your website as clear and concise as possible; people are not interested in battling to find what they want. They will click out and go find what they want elsewhere, from your competition. Make sure that your products are listed with precise and clear instructions on use and list all the benefits such products have for the user. If you offer services, show them the results of using your services in a sharp and focussed way.

If your site visitors find you have placed the search engines in top priority and them second, you have lost all credibility. Internet users are smart, they know all about pandering to the search engines with keywords etc. If your website visitors feel you do not value them and you do not make your web pages user friendly, you lose them. Search engine optimisation has showed them the way to get to your website. You must do everything possible to hold their attention once they land on your website; otherwise, you have wasted time and money with SEO.

Build from the foundation

It is very easy to satisfy the search engines when you build a website that is completely customer focussed. Your site visitors are your potential customers, not the search engines so make sure that your web content please your visitors. A good SEO writer knows how to write optimised content that please the site visitors and appeal to the search engines. Your website is the only chance you have to interact with our potential clients. You have to cater to their questions, wants and needs or you will fail at converting them to customers.

Search Blogs

Highest Rated Blogs

Tag Cloud

articles black hat Black Hat SEO blog blogging content Copywriting Essential SEO Ethical SEO Google SEO high quality content internet marketing keyword research Keywords link building quality content search Search Engine Optimisation search engine optimisation campaign search engine optimisation techniques Search Engine Optimization search engines SEO SEO 101 SEO Advice SEO Blogging SEO campaign seo campaigns seo company SEO Consult seo consultants SEO content SEO Design SEO Linking seo methods SEO Spiders seo technique seo techniques SEO Tips social media Social Media SEO social networking social networking websites targeted traffic white hat Analytics for SEO (2)
Ask.com SEO (2)
Bing SEO (10)
E-Commerce SEO (4)
Ethical SEO (5)
Getting Indexed – SEO (5)
Google SEO (34)
Mobile SEO (2)
Off Page SEO (16)
On Page SEO (22)
Press Releases (4)
Real Time Search SEO (1)
Regional SEO (1)
Reputation Management (1)
Search Engine Optimisation (80)
SEO (217)
SEO Advice (76)
SEO Articles (5)
SEO Basics (21)
SEO Blogging (35)
SEO Careers (1)
SEO Copywriting (25)
SEO Experts (5)
SEO For Business Success (22)
SEO Industry News (6)
SEO Keywords (14)
SEO Linking (23)
SEO Lists (2)
SEO News (4)
SEO Rankings (11)
SEO Sins & Mistakes (16)
SEO Sitemaps (2)
SEO Submissions (3)
SEO Tags (2)
seo techniques (5)
Site Speed SEO (1)
Small Business SEO (2)
Social Media SEO (38)
Twitter SEO (8)
Web Development SEO (2)
Yahoo SEO (2)

WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.

Recent Posts

Blog Categories

Blog Archives

Authors