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Archive for the ‘Getting Indexed - SEO’ Category

Can Your Customers Find You?

Tuesday, January 4th, 2011

The internet is a mind-bogglingly big place. It’s kind of scary, when you think about it. At least in the real world there are landmarks that can help guide you. No such thing exists on the internet. Although you may flow on from site to site, any sense of direction is illusory.

Your target site users are lost in this world. If they happen across you in the search engines, there’s no guarantee that they’ll find their way to you again. There are no landmarks. So you have to create them.

Enhancing your findability

‘Findability’ is actually a term used in the web design industry. It refers to the ways websites are built to enable information to be found most easily, and is linked with SEO. What we’re talking about here, though, is the things you need to do off your pages to make your site easy to find. Hence, ‘findability.’

If you want to be found on the internet, you can’t rely on simply attracting traffic from the search engines. It’s true that search traffic makes up the majority of traffic for most sites, and this is one reason to concentrate on your site’s search engine optimisation. You can talk to us at SEO Consult Australia about this. It’s a good idea to build up your approachability from other areas of the net, though.

Being seen around the net can mean you continue to get some traffic even when your rankings dip, but it can also help you get good rankings in the first place. If your site seems popular around the net, the search engines are likely to promote you as well. The way people search for information is also getting more diverse, moving away from the search engines, so increasing your general exposure is a good idea.

Places you need to be seen

If you want to be findable on the net, you need to be seen in as many places you can. Here are some ideas:

*Industry forums. Industry forums can be helpful in a number of ways, not least of which is exposure to your target user groups. Consumers often go to industry forums with questions, so it’s a great way to establish your authority in your field.

*General question-and-answer pages. Places like Yahoo Answers are good to visit every now and then. Answering the popular questions can get you quite a bit of net coverage, as these tend to pop up in Google searches.

*Industry publications. These attract a lot of attention, so it’s good to get into the habit of leaving comments.

*Directories. This is kind of a no-brainer, isn’t it? When someone wants to find a business, they have traditionally looked in a directory, and this hasn’t changed that much on the internet.

*Social media sites and the other main avenues of the net. These have become the watering holes of the net.

Increasing your general net exposure is simply a smart thing to do. The more places you can be seen, the more potential you have to attract customers.

Casting Your Net Further Afield Than Google

Tuesday, May 11th, 2010

With so much concentration on Google in the SEO industry, it’s easy to forget that there are other sources of traffic out there. It’s logical most of the time to focus on the top dog in the search industry, but sometimes it can get you into trouble. It’s important to make sure that Google is the right target for your SEO campaign.

It’s true that Google provides the majority of search traffic for the majority of sites. It’s highly likely that the search engine should be the focus for your business, but there is always the slight chance that you should take a different approach. Knowing where your target users come from is the first step in constructing the right SEO campaign for you.

Checking stats is vital to SEO planning

Your existing statistics should play a huge part in all of your planning for search engine optimisation. Even if one of the aims you have for your site is to hit bigger and better things, your existing statistics can provide you with invaluable information about your site’s users. Talk to our consultants at SEO Consult Australia about gathering user information. This information can be used to build on your existing traffic profile.

When looking at your statistics, there are at least three things you need to make note of:

  1. Referring sites. Tracking down where your users are coming from is one of the first things you should do when planning your optimisation campaign. Obviously, the main aim of a SEO campaign is to alter your traffic patterns. However, it’s much easier to build on something than to start from scratch.

  2. Time spent on pages. Most people look at their time-on-page stats because they’re concerned about their bounce rate. When you’re looking at stats for search engine optimization planning, you need to look at time-on-page to see which pages are attracting which users. Your time statistics can provide you with an idea of which user groups are attracted to your site. For example, if you discover that you’re getting 3,000 visitors each day from whycatsarefunny.com and they head straight to your ‘cat health’ page, you can be fairly sure you have a solid following of cat lovers.

  3. Knowing which users are visiting which pages enables you to tailor your SEO plan more carefully to attract more of those users. It gives you a focus for your keyword research, and makes it much easier to draw up a profile of your target groups.

  4. The referring search engine. This should be taken as a separate category from general referring sites. Internet users are strange creatures at times. Although Google holds a huge majority of the search industry, some people are die-hard fans of other search engines. Your target group might all come from another engine.

The information you gather from your site’s statistics can help you greatly with your SEO plan, but has to be analysed before it will be of extensive use. It helps to think outside of the box. Use your stats as a base.

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