When you’re trying to get featured in Google News, whether you’re aiming a single article or trying to have your site chosen as a news resource, authority is a deciding factor. If your article or site has no clout, you have no chance of convincing Google of your newsworthiness.
There are a few things you can do to achieve the appearance of authority, when targeting Google News as an avenue for SEO:
*Site speed. Basic site functionality is not something you’d think of in connection with Google News, but the search engine looks for the things it associates with professional news sites. Media agencies can’t afford to keep readers waiting for stories, so they tend to be fast and functional. Getting your site’s download times up to speed is a move in search engine optimisation in general, and you can talk to us at SEO Consult Australia about this.
*Awards. If your site has won any awards, make sure you display them. Awards and associations have long been used to establish authority, and you should be doing this as part of your regular search engine optimisation. If you have any awards related to the site’s content, then feature them prominently.
*Attribution of sources. News stories are more believable when they cite their sources. Google trawls through content to determine its newsworthiness, so multiple sources cited in one article can help build the authority of your piece.
*Timely posting. If you’re trying to target Google News, you will need to step up your publishing schedule. While posting every day or every few days may satisfy your SEO needs, this has to be increased to help your Google News attraction. When you’re trying to get a single article noticed, the time of your post will also count, so consider carefully the time of day you’re planning to post.
