Most of today’s search engine optimisation centres around giant search engine Google. Google’s presence on the net seems to be everywhere, and there’s a good reason for this. Google is everywhere. One of the company’s strongest points is that it uses its many branches to support each other. In order to understand Google, you need to understand its many faces.

SEO experts are occasionally critical of Google, viewing its huge presence as too dominating. At the same time, the search engine optimisation industry benefits from the dominance of Google in the search industry at least, as it provides a single target. Studying Google is a regular habit for SEO pros, and their observations come in handy for any site wanting to optimise. Talk to us at SEO Consult Australia about how best to appeal to Google.

Here are just some of the many pies Google has its finger in:

• Search engine: The Google search engine is the most prominent aspect of the company, and yet even Google the search engine has a number of faces. At one stage the main source of search for the company was when people Googled through the main website, but these days internet users can Google from anywhere on the net, either through their browser’s special Google bar or through an integrated Google search box on a webpage.

  Not only this, the original Google search site has expanded notably. Internet users can now manipulate results through several search forms, giving them a better chance to find the results they’re after.

  The wide coverage Google’s insidious search boxes allow has given the company an even better hold over the world of search. The search engine is simply everywhere, which makes it even more important for the average company to attract its attention.

• Google Ads: This is another well-known aspect of Google, and one which can be used to great effect in connection with a search engine optimization campaign. A well-targeted ad campaign can be used to boost your place in the search engine’s listing.

Google continues to push the evolution of

• Google Merchant, Google Local, Google News and other specialised search programs: Google has a strong presence in every type of search available. If your site has multimedia appeal, it’s important to research SEO methods for these specialised search types.

• You Tube: It’s easy to forget that Google has ownership of some choice companies. The link between You Tube and Google can provide some interesting insights if you’re interested in getting your video content noticed on You Tube.

• Google Chrome, Google mobile, and Google mobile devices: Google has never been satisfied with simply being the top dog in search. Google Chrome, the company’s browser, has yet to outshine more established browsers like Internet Explorer, but is doing well for a newcomer in the browser industry. The story with Google’s foray into mobile phones is similar, with the company trading on its brand presence to good effect. Knowledge of Google mobile will soon be a big part of any company’s SEO.