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Archive for the ‘Mobile SEO’ Category

Is your business prepared for mobile search?

Saturday, March 6th, 2010

With the development of mobile phones created for users to search the internet easily and quickly, it is a growing concern for many business owners whether their websites can be accessed and explored using devices like this or not. The iPhone from Apple is extremely popular and has many users located all over the world regularly using it to access web pages online. Google and others have also developed phones similar to this in performance and capability and this means that the demand on businesses to cater for this type of user is only going to get greater.

With the current mobile phone devices being used, it is fairly simple for businesses to make their websites accessible to mobile searchers. Business owners need to ensure that they attach a cascading style sheet to their website if they want their websites to display correctly on mobile devices such as the iPhone. A cascading style sheet provides a mobile device with the information it needs to load the website appropriately. This is a simple solution for business owners that do not want to create a separate website for those using mobile phones.

The way in which business owners can attract attention for their website and direct traffic to their web pages can also vary in mobile search with some SEO techniques commonly used in traditional SEO of even greater importance than normal.

Social networking is proving useful for many online businesses and can be helpful in mobile search too. Many of those using mobile devices to access the internet visit social networking websites when online. Social networking is popular at the moment and websites such as Facebook and Twitter receive a lot of attention and a lot of traffic too. If your business has a presence within social networking communities and links from sites like these to your site are established, this can be an effective way of driving traffic from sites like this to your website.

Local search is also of great significance in mobile search and so it is vital that you register your business with the local online directories. By doing this, users located in your local area will be presented with your business information when a relevant search query is carried out. Make sure that your profiles within these directories are updated and this will be useful in directing an increasing number of your target audience to your website.

At SEO Consult, we are preparing many of our clients for mobile search. We are always ready and aware of any significant changes taking place within search and adapt the SEO campaigns of our clients when it is appropriate to do so. We know what websites need to do to be ready for mobile devices and how they can increase their visitor numbers by targeting this audience. If you want your business to be completely prepared for the possibilities presented by the emergence of mobile search then work with us at SEO Consult and we will help you to do this successfully.

Myths surrounding mobile SEO

Wednesday, September 23rd, 2009

The internet has been abuzz about website optimisation for mobile phones for the past few years. Of course everyone declares him or herself an expert and so the myths and misinformation is born. It has got to the stage where people speak of ‘mobile SEO’ and the need to have a ‘mobile website’ and everybody gets themselves into a tizzy.

As human nature is, everyone climbs on the bandwagon. “Experts” are offering mobile optimisation services left, right and centre. So it is time to set a few facts straight and choke some of the myths so that everyone can take a deep breath and go on running their online businesses.

Kicking myths out the door

The most asked question is whether having a .mobi domain is essential? The answer is definitely no. A .mobi domain is not an essential purchase to qualify your website to operate on mobile platforms. The usual .com and .co.uk etc will work just as well. It must be said that it is in no way wrong to create a mobile website; but it is not essential. What you must do though, is to make your website more mobile friendly. Here again myths have sprung up about the need to eliminate or greatly reduce images for mobile users.

The iPhone and Blackberry Storm already loads images exactly as any computer does. Other smart phones are starting to follow suit. Another myth is that you must have two separate URLs; one for traditional access and one for mobile phones. You can damage your marketing campaign greatly with two URLs and your visitors will have to remember two instead of one URL. With two different URLs you also run the risk of creating duplicate content. That leads to a heap of other problems.

Best practices is valid

Doing traditional SEO according to best practices works just as well for mobile phone optimisation. The difference is that there are a few extras that must be done to get your website ready for mobiles. It is not a must, but it is advisable XHTML code that is W3C compliant and meets accessibility standards. Your website should be submitted to mobile search engines. The creation of dynamic mobile pages can be done by combining your content database with UAD [user agent detection]. Transcoding pages are complex and should be done by a programmer. However, smart phones are evolving fast and won’t need this in the near future.

Conclusion

Mobile phones have grown much smarter in the pat 4 years so if you have not yet created a mobile version of your website, do not take on that extra effort and money to be spent. Instead concentrate on the basics of best practices search engine optimisation and the principles of user friendly web design.

Make sure that your website is compatible with all web browsers and that your website is readable in all the different screen resolutions. It is important that you sure that your web pages load fast as this makes it accessible to everyone. Lastly, keep up your optimisation efforts as you have been and you are set to go.

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