With so much time and money invested in content for your search engine optimisation campaign, most site owners would be pleased if their content did a little bit more. Good-quality content does do a lot of hard work on your pages, but the best-case scenario is when it works harder. This hard work involves reaching beyond your pages and drawing traffic and links.
An off-page strategy is important for every SEO plan. Most SEO companies have a book full of link-building strategies, but it always helps if you can add to the efforts. One of the ways you can do this is to promote your content and try to draw links. Here’s how.
1. Create the right sort of content. Bad content does sometimes travel, but for the wrong reasons. If you want your site to receive visits from users who are interested in your business topic, rather than interested to see the latest internet scandal, you need high-quality content.
How to do this: Marketers and SEO pros have been studying the elements of viral-worthy content for a few years now, and most of them can’t stop talking about their conclusions. Make use of their hard work when it comes to your content campaign, and talk to our consultants at SEO Consult Australia when you’re looking for good SEO content.
As a basic requirement, before it is likely to move off your pages, content must be:
- Free. This doesn’t mean that you can’t ask for users to register an email or provide other forms of information, but there is a limit. Every extra field in a registration form loses another chunk of users.
- Effortless. This links in with the point above. The more effort people have to go to access your content, the less likely they are to do so. It’s better to make it easy for them and market to them later when they visit your site.
- Tempting. This can offset the effort needed to access the content. If something special requires a quick registration, users will go for it, but it must be sufficiently tempting.
- Moveable. If people can’t forward your content, they can’t spread it.
2. Find ways of moving it. It’s true that good content can sometimes do some off-page work simply from its own merits. Internet users always want to share good finds with friends, and if your pages contain valuable information they might spread the word by themselves. No site can really bank on this, however, so you need to find a way to begin the process.
How to do this: Again, there is plenty of advice out there on the different avenues available to every site owner when they want to promote their content. Forums, social media, article hosting, multimedia hosting sites and many others are great ways to go. Remember that duplicate content issues arise when you post your page’s content verbatim.
3. Keep feeding the process. Almost everything to do with SEO involves effort over time. Build your site’s popularity with little touches now and then.
