Web development has a big influence on SEO. One of the problems most commonly encountered during the initial work of search engine optimisation involves the site’s development. Although many web developers have taken on SEO advice, some technical problems continue to creep through. You can make things easier for your SEO company by watching out for these problems from the start.
*URLs. People generally have an affinity for words that doesn’t quite extend to numbers. That’s why the search engines tend to favour semantic URLs, the ones that contain obvious keywords. Your SEO company is likely to
*Robots.txt. Your site’s robots.txt file can be one of the most powerful tools you can access for your search engine optimisation plan. Unfortunately, many sites don’t make proper use of this file. It’s a good idea to become used to using robots.txt to direct the search engines’ attention to the right areas of your site. This way, when your site grows, you will already have the maintenance skills you need. Talk to us at SEO Consult Australia about this aspect of SEO.
*Architecture. Another startlingly common problem SEOs encounter with web development is convoluted site architecture. When first planning your site with your web developer, dedicate some time to planning out a logical site structure. It can help to sketch things out on paper, to see the information flow. It can be a great idea to consult an SEO expert at this stage of web development as well, to head off potential problem areas before they become too troublesome.
SEO and search engine optimisation
