When you’ve got a thousand and one different things to look at for your search engine optimisation plan, it’s tempting to put some of the lesser tasks to the side. Like the straw that broke the camel’s back, though, those lesser tasks all have enough influence on your rankings to be important. It’s almost impossible to know which areas are okay to leave behind, and which are vital to the success of your plan. Link anchor text is one of these areas.

Many SEO experts advise that keywords in anchor text are vital when you’re looking to pass on some link juice. What has recently come up for discussion is how valuable keywords are in comparison to other areas of the page.

Interlinking: the whole page counts

The search engine optimization industry has a certain fixation on keywords, and this has bled through into interlinking. It’s only recently been posited by some experts that Google may look at the whole page for link relevance.

This makes sense. The search engines are very big on searching entire pages for relevance, looking at a number of areas to get a fair idea of what the page is really about. It makes sense that they would look at whole pages for relevance to a linked-to page as well.

So, are keywords still important? Yes. They just may not be as important as formerly thought. While many SEO experts once warned that to link through a simple ‘click here’ was a huge mistake, it now looks like it’s not as much of a mistake as linking to a completely unrelated page. If you interlink wisely, linking through to pages that are relevant to the text on the current page, you really are strengthening your SEO. Talk to us about this at SEO Consult Australia.