Blogs are not suitable for every site. Not only do they have certain technical requirements, not every site owner has the time to invest in building up and maintaining a blog audience. Yet blogs are one of the best ways to get inbound links and other benefits as a part of SEO. If you don’t have a blog, you could be up for a lot more hard work in the initial stages.
There is an answer, and it’s quite simple. Guest posting.
Guest posts are something that is happening in industry blogs with more frequency in recent times. There was a time when a blog was more related to its originator, the web journal, where people expressed their own thoughts exclusively. Now that blogs have evolved into more of a magazine sort of format, guest blogging has become a big thing. It’s a great way for a blogger to jazz up their posts, and a great way for the guest poster to get some publicity.
The benefits of posting as a guest on an industry blog are fairly obvious. Not only do you get access to the audience of whichever blog you’re posting to, you usually get an opportunity to leave a link. In writing the post yourself, you have an excellent opportunity to relate your inbound link to your keywords and even may have the chance to formulate your link’s anchor text. In other words, you get all of the advantages of an internal link, plus the extra link juice from linking from a relevant outside source.
Of course, making guest posting part of your search engine optimization plan is not just a case of deciding that you want to. Finding a blogger who is willing to allow you to post on their blog is far from easy, particularly if you want your posts featured on an influential and popular blog. Like many aspects of off-page SEO, it’s a matter of who and what you know.
It can help your off-page optimisation campaign in general if you build a reputation as an authority in your field. One of the ways to do this is to feature quality content on your pages, and you can discuss this with our experts at SEO Consult Australia. Another way is to edge your way into the blogosphere by entering competitions, guest blogging as part of open carnivals and making intelligent comments on popular blogs.
Guest posting can be a good method of off-page SEO even when you do have a blog. Bloggers are a social group, and being known in blog circles can help convince bloggers to allow you to guest post. It can also be much easier to arrange, particularly if you are willing to return the favour.
Approaching bloggers about guest posting is much like approaching them for a link, and you need to be able to show them that they will receive something of worth in return. Keep your eye out for blogging carnivals and other events that will allow you to get your foot in the door.
