Content is likely to be the greatest worry you have for your search engine optimisation blog, but there are plenty of other things to worry about. How your content appears, how it gets published and where it goes once it’s been published are just some of the technical issues the average site owner should consider when planning for their blog.
Technical issues sometimes seem to be what SEO is all about. Once you take care of them, though, you can concentrate on what really matters, namely the quality of your content. Here are three sneaky tips to make the technicalities of your SEO blog a little less monumental.
1. Schedule your content! One of the biggest advantages to using a tool for your SEO blog is that you can set up content to publish over a length of time. This is a real time-saver, particularly if you are publishing daily or twice daily.
How to implement: Simply compose or purchase your content in lots, set the pieces up to publish and set the timestamp or staggered publication feature on your tool. Make sure you include the regular SEO features on your content, such as tags and hyperlinks, and don’t forget about time-sensitive content. You can talk to us at SEO Consult Australia about managing content for your blog.
2. Keep on tagging. Blogs have developed their own conventions, and a very handy one in SEO terms is tagging. Internet users have come to expect a list of tags at the bottom of a blog post. This can create a whole range of handy mini-indexes, which are useful for users and strengthen your link structure.
How to implement: Select the keywords that are appropriate to the content, as well as other labels that internet users might find useful. Either post your list with hyperlinks at the end of your post, or place the tags in the special tagging section of your tool.
3. Button up. It’s getting more important to include social media buttons on your website. This is something that’s even more important for blogs, which have a social component. Including social media buttons is a way to get your content to travel off your pages, thereby making it work on its own to get you some links.
How to implement: The most important step for this tip is selecting the right social media buttons. Don’t just place every button you come across on your pages. Talk to your search engine optimization consultant about researching the social media sites your target users might use.
If you’re using a blogging tool for your SEO content, it’s important to research the little, hidden optimisation quirks it may have. If you’re using WordPress, as thousands of other sites do, you’ve got a bit of an advantage because many of these quirks have been documented. If you’re using another blogging tool, a little more research may be required, but the SEO community tends to be quite generous about such information. All you need to do is go out and research.
