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The Secret To Popularity

Monday, January 3rd, 2011

Everyone’s always looking for the secret to popularity. From kindergarten to the weekly social in a nursing home, figuring out how to be popular plays on the mind of most. For businesses operating on the internet, figuring out paths to popularity is a particular concern.

Popularity is pertinent not just to SEO, but to everything to do with operating online. When you operate a business in the real world, you can rely on people at least seeing your shop front or business sign as they stroll past. There is very little strolling that goes on on the internet, so businesses have to make sure they get noticed.

Once you add search engine optimisation to the mix, the need to be popular takes on even more significance. Without traffic coming to your site, you can’t hope to maintain a decent ranking. Unpopularity begets further unpopularity when it comes to the search engines. You can discuss the ramifications of popularity in search engine optimisation with us at SEO Consult Australia.

Your content can be a great way to boost your presence in popular subjects. The following are some of the ways you can make this happen. Even better, they apply to all subjects, no matter how technical or industry-focussed:

*Humour. One thing that dominates the net, possibly even more than gossip, is humour. Internet users will go out of their way for something that they’ve heard is funny. Best of all, humour can be related to any topic, no matter what your business is.

Many businesses avoid humorous content because they feel it will threaten their reputation. It is possible to produce humorous content that fits with your business style. IT companies have managed to start virals and plumbers have become the talk of the town. Simply look for the funny side of what you do. Lists are good for this, e.g. ’strangest things said during online help chats’.

*Gossip. Another powerful force on the net is the urge to gossip. Internet users tend to gravitate toward gossip, no matter what the source may be.

The natural assumption with gossip is that it’s intimately related to your industry, for example the mistake of a competitor. Getting involved in mud-slinging matches is not going to do your business much good in the long run. Other forms of gossip could be news related to your industry, such as wage disputes, or personal stories that relate some drama in your industry, for example how a simple SIM card saved the world’s latest Pulitzer-winning novel.

*Siphon popularity. Connecting the rich and famous with obscure topics has long been the lifeblood of magazines everywhere. The beauty of this is that it’s so easy to do. All it requires is a little research, or a little media-watching if you want to use this technique regularly. Your own interest in your industry should help you spot when a notable current or historical person has some connection, whether they’ve stated that they only buy a certain product in your industry, or whether they were obscurely involved in the development of your field.
The secret to popularity

Tags: Copywriting, SEO Consult Australia
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How to fine-tune your content in 5 easy steps

Thursday, December 16th, 2010

One problem a lot of site owners come across is keeping their content on track. It’s difficult enough assembling content to provide a site with a constant feed. Add to this the burden of making that content interesting, provoking, optimised and focussed and the task becomes enormous.

There are some very simple steps you can take to fine-tune your approach to content that will help your SEO, and help relieve some of that heavy burden. One of the simplest, of course, is to leave it all in the hands of your SEO company, and you can talk to us at SEO Consult Australia about content provision services. Not every business can take this path, however, so here are some other, equally simple steps to follow:

Pick a central topic. Having a central topic helps you in at least two ways. First of all, it helps with content planning if you know which particular planet you’re orbiting around. Having a focus is more inspiring than having the world to choose from. Second, it helps establish your position in the eyes of internet users. A site with focus can easily become a resource in its field. It doesn’t matter if you wander off this topic for three out of four of your posts, and sub-topics are a great thing to explore.
Get your titles right. Your title is possibly the most important part of your content. Think of titles as a reader’s call to action. It’s easy to get caught up in the search engine optimisation ideal of titles, namely those using keywords. Sometimes, a catchy title is more important. Find a process that works for writing titles, or get a professional in, or your content doesn’t have a chance of being read.
Use images wisely. Most of the advice in the SEO industry seems to steer people away from using images, but this doesn’t mean you shouldn’t use them at all. Images really brighten up content, and blog readers are particularly used to them. Don’t forget to use the alt text and captions of your images for search engine optimisation.
Make the most of your home page. Your home page is the place to advertise fresh content. Making the most of your home page doesn’t mean that you should push everything you possibly can. On the contrary. The best use of your home page is to selectively advertise your fresh content, with some of your business messages woven in as well. Look at the home pages that most attract you, and the more popular sites in your industry, when you’re after inspiration.
Use your links! Internal links are a great way to get more of your content read. When an internet user reads your great new article on puppy rearing, they’re likely to be interested in related articles. Hyperlinking through to older articles is doing your readers a favour as well as helping your SEO. It goes without saying that the best hyperlinks are those using the keywords of the linked page.

Tags: articles, blog, content, Keywords, SEO, SEO Consult
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