There are plenty of free internet marketing opportunities out there on the net. The most difficult thing is to know where to look for them. As with many aspects of search engine optimisation, the opportunities that lie outside your pages usually become clear after a little creative thinking.
Satellite pages are a great opportunity to further your off-page search engine optimisation, but they do require a bit of creativity. First of all, you have to be creative to spot the opportunities for a satellite page. After that, you need to publish creative, interesting content to create awareness of your business.
Satellite pages vs. satellite site networks
Building satellite pages is a technique that should not be confused with building a network of satellite sites. One technique is a form of internet marketing, while the other is a form of SEO manipulation that the search engines frown upon. If you’re considering building a satellite site network, consider your reasons for doing so carefully. Search engines frown on satellite networks that come from motives that are purely SEO-driven.
A satellite page, on the other hand, is simply a page that covers one the same topic as one of your pages and perhaps mentions your business and website. It’s like a directory listing, but with more information. A satellite page will be hosted by another website and simply affords you the opportunity to talk about your business and subject in another forum.
Where to go for satellite pages
There are a number of sites that will provide you with a free page, and won’t impose any editing on your content if you follow their guidelines. These guidelines are usually fairly open, although it’s a good idea to check for rules on posting links to your site or naming your business within content. Some good sites to set up satellite pages include Hub Pages, Associated Content, Helium and E-How. Talk to us at SEO Consult Australia when you’re considering a page on any of these sites.
What do sites get out of hosting satellite pages?
The main thing these sites get from all their participants is content. They then use this content to ground their advertisements, which generates revenue. It’s pretty straightforward. A smart business can use the broad coverage such sites have to promote itself.
Quality is important for your satellites
The main benefit of having a satellite page is the extra coverage it affords your site. If the satellite page isn’t seen by anyone, however, your work has been wasted. The trouble with sites offering free pages to anyone who asks is that they don’t guarantee quality. The good news is that many of the sites that offer free pages to all comers offer great coverage if the quality of your page is good enough.
The coverage afforded by your satellite pages will usually depend on how much value they offer the average internet user. Sound familiar? It should be. Sites like E-How operate on the same SEO principles as you do. Quality content equals more attention.
