Search engine optimisation is an intriguing field. Very few areas related to internet technology have the combination of creativity and technicality that SEO does. It keeps things interesting for optimisation professionals, but makes things very frustrating for those new to the industry. It can be difficult to grasp even the basics of SEO, let alone the things you need to know in order to do some basic optimisation.
The complicated nature of SEO is one of the many reasons to get an optimisation specialist on board for your campaign. You can discuss this with us at SEO Consult Australia. Even when consulting with a specialist, you need to know what areas to prioritise on. The following laws might prove useful.
- Keyword research pays off. No-one knows exactly what their keyword list should be before their keyword research is completed. This is because companies aren’t usually aware of the full range of phrases being used in to describe their products and services. Keyword research is a vital part of SEO that should never be skimped on. Failing to research properly can end in your campaign being built on unsteady foundations.
- Keyword research can tell you a lot more about your industry than simply what words people are using to search. Your related keywords can give you an insight into how people think about your industry, which in turn can help you design strategies and pathways through your site.
- Sweat the small stuff. There’s always going to be debate around the search engine optimisation industry about whether one technique still works or is worthwhile. Listening too hard to these debates can cause you to miss out some of the essential on-page SEO touches your site needs. Things like optimising title tags and URLs are still important, and easy to do.
- Quality content is a must-have. Many SEO experts advise ‘content is king’ without emphasising the importance of quality. If your pages are full of gibberish, your ranking won’t be going anywhere.
- Solid relationships lead to solid rankings. Links are important to SEO, but the best links come from established relationships. Go out there and establish them.
- Text reigns supreme. The search engines are always making announcements about their advancements in dealing with sophisticated technologies on the net, but the basic fact is that search engines understand text best. When you want to communicate with the search engines, you need to speak in their language. Ensure that the important things on your site are text-based. For those things that aren’t text based, such as videos or images, you need to learn how to optimise the text around them.
- Everything changes. These are the laws of search engine optimization… at least, for now. It’s always important to remember that SEO operates in a shifting landscape. Nothing is certain. This is something hardened experts keep in mind, and not-so-hardened gurus find out to their dissatisfaction. It pays to keep a close eye on developments in the industry for the next time the rules change.
