Freshness has become a watchword within SEO circles over the past couple of years. There once was a time when a site could get by with an update every couple of months, maybe less. Now, sites need constant updates to succeed, and part of that updating system has to be fresh content.
Google has been making significant moves to improve its treatment of fresh content, meaning that it’s getting even tougher for sites that don’t update regularly. If you’re after ideas to keep your content fresh, here are just three of the easy ways to keep up:
*News. Not many businesses would picture themselves as news organisations, but it’s easy enough to do. Create a news column on your main pages and keep it updated with items you come across. Product launches, company news and even mainstream news that pertains to your industry are all great news ideas.
*A social blog. While it’s important to provide engaging, informative content for your site users, it’s not always feasible to invest in that kind of content on a large scale. Supplement your search engine optimisation content plan by starting a blog, one that links in with your social media campaign. You can talk to us at SEO Consult Australia about this.
*Use your users. This is an old trick, but still a good one. Opening up your comments section or allowing reviews are great ways of keeping pages updated without having to put much effort in. If you want your main pages to stay fresh, this can be the answer.
