So, you’ve probably heard that one of the best ways to organically link build is to feature something useful on your site. Something that no-one else has. Unfortunately, with so many site owners developing new angles for content, it’s getting harder and harder to drum up something that hasn’t appeared on other sites.

Enter the widget.

Not a lot of businesses use widgets to link build for SEO, because building a small piece of software seems like a daunting task compared to writing an article. When many businesses are still coming to terms with the idea of uploading a regular video blog, creating software seems a little ambitious. It’s not.

Widgets can be built fairly easily, and their return in SEO terms is well worth a small investment. As not many sites tend to take advantage of this marketing tool, widgets still have a spark of novelty about them. This can really help when you’re competing for links as part of your SEO. The key is finding gaps in your market. Anything from a simple post-code finder to a game can attract links like flies to honey.

Not everyone is likely to want to invest in building a specialised widget for their search engine optimisation plan, but it is something worth considering. If you’re comfortable with internet-based programming, or you have someone on staff who is, a simple widget can be an easy way to attract links. Talk to us at SEO Consult Australia about this, and other different approaches for organic link building.