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Three terrific Twitter tips

Sunday, February 28th, 2010

Twitter is thriving at the moment with millions of internet users choosing to visit this website regularly to tweet information and to read the information tweeted by others. Businesses have a significant presence within the Twitter community and many businesses are using this to their advantage. If used correctly, Twitter can help a business to develop its brand online, improve its rankings in the search results provided by the search engines and increase the amount of traffic that visits its website too. Tweeting may not come naturally so read on.

When creating an account on Twitter for the purpose of promoting your business and gaining attention for your brand, it can be difficult to know where to start and what you must do in order to help your business effectively and make Twitter a useful tool in your search engine optimisation campaign. There are three top Twitter tips that can be used to help you in the right direction for Twitter success.

It is first advised that you should explore the posts of others within the Twitter community that are relevant to your business in some way. Read what your main competitors post and what other businesses related to your business market post and gain inspiration and ideas for what kind of content is appropriate for Twitter from this kind of research. It is also useful when exploring what is written by others pertaining to your business to make comments on their profiles when appropriate. Make thoughtful comments relevant to what has been posted and help get others to notice you and respect what you are saying.

Retweeting can also be useful when learning how Twitter can work for your business and when you are trying to understand how Twitter can be useful. If you read something that you think is impressive and relevant to your business subject, retweet it to once again draw attention to your profile. It is also possible that by regularly retweeting the content of others that they will also begin retweeting your content and this can be useful for gaining exposure.

Posting links is tempting when using Twitter and can be done, but not in excessive amounts. If you repeatedly create links this will not develop interest in your business and others may view you as being too pushy and only using Twitter to help your business attract more traffic. You must be a lot more subtle than this and only include links when appropriate and relevant. If you have a special offer or an important piece of company news then this may be an acceptable time to include a link, but using links repeatedly on a daily basis is not advised.

Twitter can be intimidating to those that are new and inexperienced in social networking but can be advantageous for your business so is worth consideration. We at SEO Consult regularly work with all the major social networking websites to help our clients achieve positive results and can use websites such as Twitter to help your business be more successful too.

How are Tweets ranked by Google?

Monday, February 15th, 2010

Google providing real-time search results using information gathered from social networking websites such as Twitter is an exciting development for searchers and also for businesses using Twitter as part of their search engine optimisation campaign. Those sharing information on Twitter can now have this content displayed on the first page of the Google search results and this means the potential for a massive amount of exposure for their business and a substantial increase in traffic too.

Many Twitter users are now considering how Google ranks tweets and what they can do to help increase the chances of Google ranking their tweets in a top spot when a relevant search is carried out by a Google user. Google has revealed some interesting information about how it is ranking Tweets within its real-time search results section.

What Google says is of great significance for achieving a ranking in the real-time search results is the number of followers a Twitter user has. The more followers you have, the more likely your content is to be ranked by Google as relevant. This is based on the assumption that those Twitter users that have a large number of followers must create interesting posts of information that are enjoyed by others and are useful too. These Twitter users are viewed as authorities within the Twitter community and therefore will be increasingly likely to have their information displayed.

It can also be beneficial for Twitter users that want their results in Google to follow others that have a large number of followers. By being established and having an association to others that appear respectable and popular within the Twitter community it can also reflect positively on you and once again will encourage Google to view your posts of containing something interesting and appropriate.

In standard search, Google uses links when ranking websites and this is a similar technique that Google is using to sort through Twitter posts. Google categorises websites and Twitter users by those they are linked to and those they have a connection with. Those that are linked to high quality sites and those that are connected to popular followers will be more likely to be successful because of this association.

Many Twitter users are hoping to have their business posts displayed in Google when a relevant search query is placed and it is possible to help make this a reality by following some simple guidelines provided by Google and also Twitter. However, how useful this result will actually be is being questioned by some because these real-time results are only relevant for a short amount of time. If running an SEO campaign, it is recommended by some to focus time and attention on gaining a top spot in the standard search results provided by Google.

Work with us at SEO Consult and we will show you how to use social networking websites such as Twitter effectively as part of an SEO campaign. Twitter can be beneficial for businesses in many ways and we can show you how.

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