Twitter has proven to be a useful tool in the search engine optimisation campaigns of many businesses. If used appropriately, Twitter can help you to communicate with your target audience, help you to establish yourself as an expert within the online community and encourage traffic to your website.

Ghost tweeting is also increasing in popularity and some business owners are being tempted by this method. Ghost tweeting takes place when a writer creates Tweets on your behalf and posts these Tweets using your name. A number of celebrities use ghost tweeting because they do not have the time or inclination to use Twitter but know it can be advantageous. Business owners are also busy people and this is why the idea of ghost tweeting can be appealing.

By hiring others to Tweet for you it is possible to save time and effort and still get positive results from your Twitter profile. Some business owners believe this is the most efficient way to use Twitter as part of their search engine optimisation campaign but there are a few reasons why this is not the case.

Social networking is all about getting to know your audience and communicating with them. By interacting with potential customers through websites such as Twitter it is possible to gather important information about what your customers are looking for. Information like this can affect your future SEO campaign and the business you run.

Websites such as Twitter also give your audience a chance to get to know you and your business a little better. If you are using a writer for your Tweets they will not be able to build relationships and connections with others as you can unless you get good feedback from them, such as that provided by a SEO company.

When using a ghost writer to create your Tweets it is possible for the information created for you to portray your company and develop your brand in a certain way. However, it is impossible for you to have complete control over this brand development and how your company is perceived by others if you do write the content yourself. Tweets will continuously be written on behalf of your company and may affect how others view your brand so you need to ensure your writer understands how you wish to be portrayed; this is why an SEO company’s copywriter is ideal for this – when they do your SEO, they should understand your brand.

There are many techniques within an SEO campaign. A number of the common SEO methods need to be carried out by SEO experts but when using Twitter, it is advisable to work with SEO specialists to write the Tweets for your business if you don’t have the time to Tweet for yourself.

At SEO Consult, we understand the importance of Twitter in SEO and how a business owner must get involved with their Twitter profile if this method is going to be effective. We can provide you with the information and advice you need so you can use Twitter successfully within your search engine optimisation campaign.

The SEO community has been all a-twitter this past year about social media site Twitter. The site’s sharp rise in popularity in 2009 caught everyone but die-hard fans by surprise. The shock generated a lot of wild speculation about what Twitter, with its new approach to handling online information, meant to the search industry.

The search engine optimization world is constantly rocked by this kind of speculation, and usually it pans out to nothing. SEO pros are a little bored with the continued supremacy of Google. Every new contender gains an inordinate number of fans as a consequence, but all of the cheering on from the commentators of the SEO world doesn’t usually assist newcomers. Google continues to reign supreme. So then, why should anyone involved in search engine optimization be worried about Twitter?

The main reason to take Twitter into consideration is because Google does. Since the social media site became so popular, the search engine giant has made major attempts to catch up with the real time search game, recently going into a deal with Twitter and other social media sites to produce real time social results. For a company that usually leads the way in all things search, the fact that Google’s trying to keep up in this instance is very interesting indeed.

How Twitter poses a threat

All social media present a threat to Google because people trust word of mouth more than anything else on the internet. Google has reacted to this with things like the review function on Local Search, but at the moment it just isn’t keeping up. When people can find the trustworthy information they want in a few seconds on a social media site, they begin to turn away from traditional search.

Twitter also answers another need that Google does not, by providing information that users don’t even know they want. Users are provided with constant streams of information that are specific to their habits. Furthermore, when they do actually look for information, there are real people around that they can ask for help. Instead of reformulating searches in the dark, Twitter users receive human assistance in real time.

Don’t change your SEO plan just yet

The day when Twitter seriously affects the way that internet users search is still pretty far off. At the moment, not every company will benefit from a Twitter campaign, although most do. Businesses participating on Twitter have noted that most outbound traffic heads toward informational sites, with very little traffic going to transactional sites. This doesn’t mean that Twitter won’t come in useful as you build a customer base, and if your site contains a blog or regular article posts, it might be worth considering tweeting. Talk to us at SEO Consult Australia about Twitter and SEO.

Twitter does present a different way for your business to communicate with customers, and if your competitors are tweeting, then you had better get organised. The important thing is not to rush. There’s still plenty of time for the average business to learn its way around Twitter before sites are seriously affected.