Loading ...Too often you hear someone complain that he has a better product or service than such and such a competitor, so he can’t understand why the other guy is doing better in business. Any business who wants to compete on the internet has to go the extra mile. It does not matter if you have a great product, if you do not make things easy on your traffic, they will leave.
Your website is your showroom, your catalogue and your business premises on the internet. Look at any bricks and mortar business and judge your website much like you would a retailer. You would not go shop where the salesperson does not know the products. How long would you hang around in a shop where you can’t find the simplest item?
Shopping cart abandonment
If your websites shows many visitors abandoning their shopping carts before they get to the pay stage, it is time to scrutinise your website. Show and tell; you must not only show or not only tell your visitors about a product. You have to have a good image and a short, but in-depth description.
It must be balanced and give visitors the exact information they seek. A proper balance must be struck. Be totally organised on each web page so that the content flows from start, follow through to ending with a pertinent call to action. Make it easy, simple and readable and stay away from gimmicks in visuals. Not all browsers read web pages the same.
Balance is everything
Your visitors are both experienced and novices. You have to appeal to both groups so make sure you to not go above the heads of those that must concentrate more. Too much imagery will distract a novice from understanding your topic.
Balance content and images to appeal to both groups. If you know your target audience you will know which browsers they mostly use. This is important so that your website comes across as professional and clean cut across numerous browsers. Visit the websites of your competitors and see what they do wrong and what they do that holds attention and learn from this.
Delight your customers
It is not enough to satisfy the expectations of your visitors; you have to optimise your website in every possible way so that you enchant your customers. Your entire website and their experience on your website is what will make them come back time after time. You have to provide then with all information they are looking for. But you must present this in a format that is easy for them.
Stay away from plug ins that not everybody has and make sure that everything on your website is in perfect working order. Broken links and web pages that give the wrong information is sloppy and your competition will grab these customers fast. Remember it is about your customers, what they want and their site experience. It is not about what you think is cool or the newest gadget.
Related posts:
- Faceless, virtual marketing
- Help your website reduce online purchasing anxiety
- Ways to make your website ‘more human’
- Build trust and you improve your ROI
- Are you marketing to browsers or buyers?
Tags: SEO E-Commerce
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
