Loading ...There are three main components which when utilised will help your rankings. They are content, tags and link structure. Each one will help attract the attention of search engine spiders.
Content
Quality content is what counts; writing a whole lot of gibberish is fruitless. Your content has to include a reasonable density of keywords in order to please spiders. Between two and four percent keyword density is considered a good target.
However, your content has to appeal to humans, so write in a way that makes sense to them, adding in your targeted keywords as you go but make sure they don’t detract from the content and make it unreadable for humans.
Tags
Tags are a very important component for search engine optimisation as they are a guide for spiders. When you include key catching key phrases you will also garner the interest of humans as well. Remember though that most of what exists in a tag is never seen by humans.
Tags when attached to content explain it to spiders. You can use tags for images, for titles and for keywords, amongst other things. Title tags are perhaps the most crucial as these have the most direct bearing on rankings. They also describe the content on a web page. The information contained in a tag appears in the search engines results page allowing enough information so that a searcher can decide whether or not to click on web page, or not.
Title tags are therefore very important for SEO. Meta tags on the other hand are the sentences that describe content and which help place your content amongst other sites. They also appear in some searches and describe the site for the benefit of a searcher.
Some say that Meta tags have a minor or unimportant impact of SEO, but it is worth using them to enter key terms.
Internal link structuring
Internal link structures are the third factor in on-site SEO. From the point of view of a search engine, websites that have multiple pages of relevant and worthwhile content and those that have created navigable internal links do so for the benefit of their visitors because they help them find their way a website helping them find the information they are looking for much easier. This is important if you want to build a website that is beneficial for both visitors and for search engine spiders.
Internal link structures have to be logical and highly usable because humans will be able to read what is of interest to them and spiders will be able to follow them to see where they take them, in a logical manner.
Apart from including these basic components in your website development, you also have to give some thought to the dynamics that affect page ranking. Creating new content is good as search engines like up to date and well maintained web sites that change with the time and that keep up with current trends. Think dynamic instead of static and give the spiders something to keep them interested.
Related posts:
- Five things to make your site more attractive to both humans and spiders
- Common Mistakes made in Search Engine Optimization
- How search engine friendly is your website?
- See your site the way a spider does
- SEO 101 – Sitemaps
Tags: SEO, SEO 101, SEO Advice, SEO Copy, SEO Copywriting, SEO Spiders, SEO Tips
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