Loading ...Branding has always been an important part of advertising. Have you ever seen the car or van trundling down the street with company signage on the sides? Well, that is part of branding for a brick and mortar company. However, branding on the internet is a completely different ball game. You don’t have little cyber vans running across your browser with website or company signage on it.
So, how do companies and websites get their online visibility up through branding? The answer, or at least one of the answers, is that they use the help of the search giant, Google. Google is an all powerful search engine, supporting the majority of the searches done on the internet. Thus, it is the perfect business partner when it comes to online branding for your company or website.
Possibilities
When you look into branding for your company, there are a million different possibilities open to you on the internet. You could pay to have your logos and banner ads splashed across other, reputable websites. You could even ask your staff to join social networking websites and add your logos and links to the company website to their profile pages on those sites. However, Google Profiles is even more powerful and effective than those possibilities.
How to implement Google profiles
Google profiles are simple enough to use. You should ask your staff to create their own profiles on Google profiles. You can ask them to speak out about their role in the company on their Google profile and to talk about their knowledge of the company’s specific industry. While this may give a slightly more intimate look at the staff and company itself, how does it actually help you?
Well, trust in a company is built up by quality. You need to offer quality staff, top-notch customer services and care as well as superb products or services. In having Google profiles for your staff and having them personally relay information about the company and industry, you are creating trust. By proving that your staff are knowledgeable, have the necessary skills and adding a slightly more personalised approach, you are building trust with your online audience. Not only that, but it is a great way to brand and add to your web visibility.
Optimization is still key
With any Google profile pages that you have your company branded on, optimization is just as important as it is for your website. Without optimization, the branding is all good and well, but it will never be seen unless the profile pages are. You can prescribe to optimization for Google profile pages as you would for your company website. Use keywords and key phrases, but keep the company name as your main focus.
However, use the company name as links as well so that you don’t look like you are spamming a profile in order to get back links to your company website. Keep the profile professional with a touch of personality and warmth to keep it looking good and impressive.
Related posts:
- Four ways to develop your brand online
- Use LinkedIn to help establish your brand online
- Google, SEO and trust
- One way to get internet users to recognise and trust your brand
- Google’s link analysis strategy
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