Loading ...A whole lot of sites out there operate not for direct profit, but to attract traffic for ad revenue. The biggest player in this internet marketing game is Google’s AdSense, which makes it easy for the average webmaster to profit from a seemingly non-profit site. Everyone from cat fanciers to film reviewers has been jumping on the AdSense wagon, hoping to make a few dollars out of their hobby.
Some site owners have been a lot more serious with their AdSense campaigns, setting up hundreds of sites to attract big dollars. People who treat their AdSense accounts as a business can make a decent living out of it, but as with every site, a site running on AdSense profits needs to look at its search engine optimisation. It can be worthwhile consulting a professional to ensure your pages are as profitable as they should be.
The dangers of AdSense sites
AdSense seems like a great idea, and on the whole it is. People get a way to profit from their formerly strictly-for-love sites, and Google gets hundreds of thousands of places to put its advertising. But, just like anything with the search engine game, it’s only a good idea when everyone stays on the right side of the line. The problems start creeping in once people get a little too greedy about returns. In search engine optimisation, the returns are rankings. With AdSense, the returns are cold, hard cash. A lot more is at stake.
The main offenders are those site owners who set up hundreds of low-quality pages with AdWords advertisements on them. This works as a kind of crazy internet marketing scam. Generally, the way these spammers attract internet traffic is with a few underhanded SEO techniques, which boost their pages up in the search engine results pages. By setting up hundreds of related pages, the scammers can net thousands of ad clicks over the short time it takes for the search engines to detect and remove the spam pages. The scammers don’t care, because by then even more pages have been set up, but it does make things more difficult for honest sites.
Not all AdSense sites are bad
Of course, not every site that uses AdSense for revenue operates on this level. In fact, the majority of sites with AdSense work just the same as any other site. Luckily, the search engines don’t tar every site using advertising for revenue with the same brush.
Sites running off AdSense profits do have to take extra precautions, though. A page featuring advertisements needs to achieve balance between genuine content and advertisements. You can easily put users off if your advertising is too pushy. Even more thought needs to be put into the content of an AdSense page, as this is the bait that will entice your users to click on the featured ads. Only quality a quality site will net you real AdSense profit, and you can talk to us at SEO Consult Australia about the SEO moves you need to make.
Related posts:
- When AdSense is Nonsense
- Text-heavy sites work for SEO
- Make your blog work harder
- How do web crawlers work?
- Don’t be dumb with bad SEO
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