Loading ...Google is the most popular search engine in the world. It has a huge majority of the market share and is viewed by many internet users as superior to its competitors. Google has a vast audience in many different countries and millions of searches are carried out using it each day. For those business owners wanting to gain exposure and traffic for their websites, the most obvious way to do this is by achieving a top ranking in the Google search results.
Being ranked highly in the search results displayed by Google can have a massive affect on a business. Searchers respect Google and the majority will click on the listings displayed on the first page of the Google search results. If your website can be listed in a position like this, your website will enjoy a huge increase in targeted traffic. The more traffic visiting your site, the greater the potential is for sales and conversions.
As Google is such a powerful player in search with such a large number of users, it is of course of great importance in SEO. If businesses want to improve their results, a top Google ranking can help them to do this. Being ranked highly in Google can help a business to gain exposure, develop its brand within the online community and increase the amount of traffic visiting its site. Google is important but this doesn’t mean Google is the only search engine of significance when running an SEO campaign.
Other well-known search engines such as Bing and Yahoo also have a huge number of users and perform millions of searches each day. They may not be as popular as Google but can still provide your business access to millions of users. Bing is striving to compete more effectively with Google and its results have been improving. It is important to consider more than just one search engine when running an SEO campaign so you can target as many of your audience as possible.
Not only is it the other major search engines you must acknowledge within your SEO campaign but smaller search engines too. There are likely small search engines relevant to the business market you are in. Optimising for search engines like this can have impressive results because it is topic specific. If those using the search engine are already interested in the business market you are operating in, they will be more likely to find your website of relevance and use.
Google is an important search engine in SEO and may be the most important search engine in your SEO campaign. This will depend on the individual circumstances of your business. However, even if Google is considered to be the most significant search engine for you, don’t forget about other search engines that could also make a difference.
At SEO Consult, we help our clients to run SEO campaigns that will help them to have productive relationships with a number of suitable search engines.
Related posts:
- Is Google the only important search engine?
- How does Google offer a superior search service?
- How is the personalisation of the Google service affecting search engine optimisation?
- Three Important Questions In Search Engine Optimisation
- Four ways the personalised Google search results is changing search engine optimisation
Tags: Google SEO, SEO, SEO campaign, SEO Consult
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