Loading ...Refined listings are nothing new to Google. They have been around for a couple of years now, and yet they’re rarely mentioned within the realm of search engine optimisation. Perhaps this is a reflection of how little the refined search options are used by the internet public, but it’s no excuse when it comes to SEO. Google’s refined search options can be extremely useful when it comes to your site’s search engine optimisation campaign.
The ‘options’ menu, which can be made available at the click of a button, is a handy tool for internet users when performing a search. It’s even more of a boon for the average website owner who is trying to optimise their site for Google. Study of these search options can come in handy before, during and after your initial optimisation.
Keyword research
It is important to be able to predict how Google will relate your keywords to each other, and that’s where Google’s ‘wonder wheel’ comes in handy. The wheel is there to suggest other search terms to internet users who have exhausted their own creativity, but it can offer some valuable insights into Google’s keyword relation patterns for anyone undergoing SEO. It’s a good idea to try out your main keywords in the wheel when you’re performing your keyword research.
Another handy tool for keyword research is the ‘related searches’ option. Much like the wonder wheel, the related searches function throws up a number of alternate search terms. The angle on these terms is a little different, tending toward extensions of the keyword used. This can be used whenever you’re looking for permutations of your main keywords.
SEO planning
The search options at the very top of the menu provide a clue as to where the future of search is headed. Google is becoming increasingly invested in different types of search, which are featured on separate pages. For a site to succeed in the future, it will need to appear on more than one of these pages to obtain the right amount of coverage.
The options given at present offer a few choices for the average site. Although it is not possible for most sites to get into the ‘news’ listings, the ‘blogs,’ ‘updates,’ ‘discussions,’ ‘images’ and ‘videos’ options are all up for grabs. All it takes is the right content. Talk to us at SEO Consult Australia about angling your content to appear in these specialised listings.
Maintaining your rankings
Once you’ve completed your initial optimisation and have achieved the rankings you want, Google’s refined search options can still come in handy. It’s important to keep an eye on several things as a part of your optimisation maintenance plan. These include your keywords, your competitors, and Google developments. It’s a good idea to repeat your searches for your main keywords every so often, checking on the developments in related keywords. It’s also a good idea to check up on your competitors and their search terms using the various methods described above. Making use of the refined listing options can ensure you cover all bases.
Related posts:
- Weave a Web of Relevancy
- Pay attention to Google’s keywords
- Just How Far Does Google Go?
- How to use inbound links to rank above your competitors in Google
- Using Google Places
Tags: content, Keywords, rankings, Search Engine Optimisation, SEO
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