Loading ...Google rightly regards speed as one of the key factors in search. Google wants to provide its users with the most relevant and useful search results in the shortest amount of time but it does not stop there. In order for Google to be really viewed as offering a quick and efficient service, the websites suggested by Google in its search results must also load and display the relevant information quickly in order for the searcher to be satisfied with the speed of search service.
The loading time of web pages is becoming increasingly more significant in search with more search engines revealing the influence the speed of a website loading time has over its rankings in the search results they provide. How long it takes the web pages of a website to load is an important area for consideration if you want to achieve high rankings in the search results provided by the major search engines such as Google.
Google is helping website owners further in this direction by providing them with the Site Performance feature which is in Google Webmaster Tools. Site Performance provides site owners with valuable information about how long it is actually taking visitors to their websites to load their web pages fully. Different and varying factors amongst internet users can affect this loading time and so having the information gathered and presented clearly by Google is incredibly useful when trying to gain an accurate understanding of the speed of your website.
Not only does Site Performance give you information about the average loading times of the different web pages you have, but will also highlight for you any pages or issues that may be causing your loading time to be longer than it really should be. It is helpful to know how long your web pages are taking to load but it is even more beneficial to be directed by Google to trouble areas so you are aware of what you can do to make your loading time better. There are many different elements within the pages of your site that can affect how long it will take for the pages to be displayed for a user and Google can provide you with professional and expert advice about any issues you may have.
The information provided by Site Performance can be extremely useful for site owners and can help them to improve the loading times of their web pages so that they will be more likely to have their web pages ranked highly in the Google search results.
At SEO Consult, we know the importance of high rankings in the Google search results. We help our clients to run successful search engine optimisation campaigns using a selection of the most suitable SEO techniques identified as right for them depending on their individual circumstances. We offer our clients valuable advice and information on all of the SEO methods and tools that they should be using if they want their website to be a success.
Related posts:
- Why your site’s performance counts
- PageRank No Longer Included In Google Webmaster Tools
- Should speed be a ranking factor in search results?
- It’s official – site speed affects rankings
- New features added to Google Analytics
Tags: site performance, site speed, webmaster tools
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