How to effectively use SMM

SMM, or social media marketing, is a tangential subject to SEO, but important for your site nonetheless. Monitoring all areas of the net is important when managing your reputation. Monitoring the social media is even more important when you’re looking for a market advantage.

The social media is an incredible force in the various markets on the net. No matter what your industry is, a significant portion of your customers is likely to be participating in social media. Gone are the days when only the 15 to 30 year olds were participating in social media networking. These days everyone from your dog to your grandmother is likely to have a Facebook page or IM log in.

It’s not necessary for every company to participate in social media, although many do. What is essential, however, is the ability to monitor how your industry and business appear in social media circles. A few of the points you need to keep a lookout for include:

1. Mentions of your company, products and services. Your reputation management plan should include regular monitoring of your brand keywords, but these words provide even more valuable clues to your status when performing social media monitoring. Make note of the positive and negative things being said, and also if nothing is being said at all. In the latter case, it might be an indication that your off-page SEO campaign needs to be ramped up.
2. Mentions of industry keywords. The trends in your industry have an effect on you. If people are saying positive things in connection to industry keywords, you may be able to maximise on that. If they are saying negative things, you may need to distance yourself. These indications of trends can be particularly useful when designing your site’s content. You can talk to us at SEO Consult Australia when you’re designing your content plan.
3. Mentions of competitor keywords. Your site is constantly being measured against its competitors. Mentions of competitor keywords in the social media can help you to track where they’re sitting, and help you adjust your internet marketing plan.
4. Market trends. Some of the first indications of a new trend pop up within the social media. In many ways, the social media networks have become a giant, global water cooler where everyone gathers to gossip. If portable You Tube players are going to replace MP3 players as the portable entertainment item of choice, you’re sure to hear about it on a social media site first. Monitoring these trends can help you change your search engine optimisation plan to fit.
5. Gauging of direct impact. One of the best things about the social media is that most social media sites offer free market statistics. This is an excellent tool whenever you want to gauge the impact of your internet marketing campaigns on your target audience. Best of all, it’s free. Learn how to use the statistics pages of the various social media sites around the net when you want to measure the effectiveness of some of your campaigns.

Related posts:

1. How to measure the internet tide
2. 5 content idea hotspots
3. PR and your SEO campaign
4. Are your keywords hurting your business?
5. Are you using your SMO fully?

Tags: Keywords, SEO Consult Australia, social media marketing

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This entry was posted on Friday, May 14th, 2010 at 2:00 pm and is filed under SEO Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.