Loading ...Links are a vital part of your SEO and popularity of your website and the ranking position it brings your website can mean huge profits for your business. That is why it is not surprising that website owners will spend a fortune on buying highly sought after and valuable links. The whole question of links has become far more complicated than it was in earlier years.
The search engine algorithms change constantly to bring searchers more relevant information and with this the way links are built also changes. Building free links is a way that the smaller website owners can ‘cash in’ on getting back links, but this is a laborious and time consuming task. So when a website owner is trying to gain free links, there are three problem areas to look out for as you do not want to waste all that time getting links of no value.
Reciprocal links
Reciprocal links have always been the top choice; this is where two websites exchange links between the two sites. Reciprocal links leave a grey area for abuse, so the search engines are not giving such high priority to reciprocal links anymore. What should be concentrated on is getting one way links even though its easier to get free reciprocal links. Websites though, have to keep up with changes in the algorithms of the search engines if they hope to stay competitive.
Relevancy for page ranking
A huge change in the algorithms is that it now looks for and determines the relevancy of links. This is why your anchor text within your links is so vitally important. Your anchor text that is within your link is they highlighted hypertext and this is what shows the search engines what that link is for. The hypertext is what the search engines use to determine the relevancy of the link. Thus, you cannot neglect to use anchor text when you are building free links. This added value is commonly referred to as ‘link juice’.
No-follow links
The latest trend with blogs and forums is to use a tag referred to as the ‘no-follow tag’. This is telling the search engines spiders not to follow such links back to the website. This means if you get links from sites that use these no-follow tags, it means the search engines will not pick it up. This means you have basically wasted your valuable time as these no-follow tags create a wall. There is a nifty SEO Add-on that is available for Firefox that will automatically highlight links that use no-follow tags. This can save you a lot of wasted time.
Conclusion
The whole concept of building back links is to get value and when you build free back links you want to squeeze every drop of link juice out of them. You are using a lot of time to build free links and if you can avoid making these common mistakes you are going to save a lot of time and effort. So keep alert and keep building high value links that will get you ranked very well. Links with value will get you visibility and visibility means money for your business.
Related posts:
- Links that may well not be worth the time or effort
- Common SEO mistakes
- Mistakes not to make with link anchors
- Can outbound linking hurt your search engine rankings?
- Common Mistakes made in Search Engine Optimization
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