Loading ...Pay-per-click advertising can be very useful in combination with SEO and is a useful way to immediately increase the amount of exposure of a website and increase the amount of traffic to the website before the natural side of SEO kicks in.
It allows top positions within the paid search results listings to be achieved quickly and easily with these positions determined by the keywords used and the amount the advertiser is willing to pay. Pay-per-click advertising can work effectively for businesses as part of their search engine optimisation campaign and can produce impressive results. However, all advertisers using this method are aware of a serious issue facing them if they choose this technique. Fraudulent clicks in pay-per-click advertising have been a problem and are a frustrating and upsetting part of this type of marketing.
Google AdWords is currently one of the most popular pay-per-click programs with many businesses choosing this option. Google AdWords is also a popular choice for those carrying out fraudulent clicks and therefore it is necessary that Google works as hard as possible to reduce the amount of fraudulent clicks occurring in order to keep its AdWords users satisfied and running advertising campaigns with the service. There are currently two main methods Google is using to try and stop fraudulent clicks.
Google is carrying out proactive filtering. Google has created algorithms in its filtering technology that attempts to identify and filter out fraudulent clicks taking place. If a click is viewed by the system as fraudulent, the user that has clicked will still be taken to the website of the advertiser but the advertiser will not be required to pay for this type of click and the click will not be displayed as fraudulent in their report.
Google is also using another technique which allows it to study clicks made in the Adsense program after they have taken place and then credits are given to accounts where necessary. However, Google does not state exactly which clicks were credited.
Google also investigates any clicks for fraudulence after they have taken place if the advertiser complains and suggests clicks have been fraudulent. However, Google claims that this sort of problem is actually quite rare and advertisers do not complain very often. Google suggests this is due to the efficiency of its filtering system and claims that only around 0.02 percent of clicks are found to be invalid. When this is the case, the advertiser receives a credit. The amount of fraudulent clicks the filters identify each month fluctuates but Google states that it is never more than 10 percent.
This is encouraging for advertisers using the Google program. However, there is still the worry for many advertisers that numerous fraudulent clicks are not being detected by the Google filters and are not being noticed by themselves. It is possible that in the future companies who carry out research into fraudulent clicks and the search engines will have to work closely in order to give advertisers more information and reassurance about fraudulent clicks in their advertising campaigns.
Pay-per-click advertising can be a useful tool in combination with search engine optimisation and at SEO Consult we can help you with the creation and development of an advertising campaign like this.
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- Yahoo! provides users of PPC with more information in reports
- Top spot in Google does not necessarily mean more impressions
- Suicide threat from Google AdWords advertiser
- Google helps YouTube improve promotional video service
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