Loading ...It’s well known in the search engine optimisation industry that getting your keywords searched for more frequently is one way to boost your rankings. It’s not always easy, but it can be well worth it. Research has shown that if your particular mix of keywords, or your brand, is searched for more often, Google boosts your pages in relevance.
A thinking soul might look at this process and think that it’s all a bit backwards. After all, wouldn’t it be best to find out what people search for in your industry, and answer that? This is the process that keyword research is based on, and hundreds of thousands of businesses can testify to the wonderful effects of answering needs in this way. Seeking out and answering the questions in your industry can be a good method of drawing in new traffic.
Fitting content into your SEO plan
Content has an important place in the search engine optimisation process, but it doesn’t have the only place. It’s important to plot out where and when your content comes in for SEO. Usually, your existing content needs to be optimised and the main bulk of search engine optimisation performed before you think about your future content plans. You can talk to us at SEO Consult Australia when you’re planning for future content.
Once future content does come into play, using the questions in your industry can be a great way to attract attention. For example, posting an article on growing seedlings on your site might fit in with the rest of your content quite well. A little research might inform you that your target users often ask ‘what seedlings can I plant in winter?’ Focussing your article on this question, and planting the relevant keywords, will direct more traffic to your site because it has the answers people are looking for.
Locate your target user questions first
Finding out the questions your target users most want answers to can be difficult. Here are some resources:
*Using Ask.com as a resource: If you’re looking to provide content, you might not think of Ask.com, the US and UK question-and-answer site. On first appearances the site seems trivial – the number five most-asked question of 2009 was ‘what is Miley Cyrus’ phone number?’ However, look a little deeper and you will find it is a great resource, no matter what your industry is – and it is powered by Google.
The value of Ask.com is in its very generality. All sorts of people go to the site looking for answers. That means that the popular questions for your industry have been asked by lots of people. Answering those questions opens you up to a big audience.
*The search engines themselves: Look up the top searches for set time periods when you want to keep in touch with your users’ questions.
*Industry forums: These are a gold mine when it comes to content ideas. Not only do highly relevant queries get published in industry forums, but they provide an excellent place to advertise your site with a link when you write up the answer.
Related posts:
- Yahoo! Answers may be really useful in the context of your SEO campaign
- One simple step to create authority
- The right questions for SEO companies
- The use of Question and Answer websites in search engine optimisation
- Popular content needs a strategy
Tags: content, Keywords, Search Engine Optimisation, SEO, Traffic
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
