SEO – some of the basic facts

SEO has become the buzz word for those who are into marketing as it is one of the concepts which have kept pace with the changes in formation technology. It can de described in the simplest of terms as a means to which a company may tray and influence its ranking on some of the leading search engines.

Search engines like Google play a very important role in terms of linking those looking for something on the internet and those who are offering the products or services. As a team, we at SEO Consult always make sure that you get it right so that you have a good ranking.

It is important to note that even if one follows the procedures, there are other things which affect ranking. It is thus important to say that this ranking would not be an overnight thing. It is said that one has to wait between six and eight weeks before they start getting the results of their SEO initiatives.

Some of the myths busted

There are a number of myths around the use of SEO especially organic SEO. Some say that after developing the site, then one has to submit the site to search engines. There are some companies which even promise to have the site listed on 1 000 sites. The question is where are they getting the number. There are very few reputable search engines and these are the ones one should work towards maximizing through SEO.

There are others who say it is critical that one has a Google sitemap of their site as a way of making sure that the one that they have is crawler and spider friendly. There is no such requirement.

A properly designed website with the sitemap would do. This is not to say the Google sitemap is useless. One may still use it and they would have equally good results. There are others who also say that it is important that one updates their site frequently as this would increase the chances of having a better ranking. It is important to note that there are some websites which have not been updated in an age but they maintain a very good position on the search engine.

What to avoid

Just like there are myths, there are some suggestions which are always made and should be avoided. One such suggestion is that the web designer should go for keyword stuffing. This is when the site has keywords within the contents but may not make sense.

This has to be discarded as some of the search engines pick it up. It is important that one avoids all types of tricks as these would affect the ranking as the site may be penalized. It is also important to avoid panicking when one realizes that they have not been pushed to the pole position after a search engine optimization initiative. It is important to be very patient as the results would come after a considerable length of time.

Related posts:

1. Myths and more myths
2. Three SEO Facts You Need To Know
3. Why is it important that you have a basic understanding of SEO?
4. Three SEO facts you should know
5. Five basic steps for the writing of press releases

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This entry was posted on Friday, September 4th, 2009 at 10:10 am and is filed under On Page SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.