Loading ...One of the important things to remember with search engine optimisation is that the search engines will judge you on what text they can see. The search engines, no matter what they claim, operate primarily on text. It’s vital that your site can communicate with them on their level.
It’s all very well for SEO experts to say that your site needs content, but nobody really sets down the rules. Luckily, we do:
*Your site needs to have the right number of pages of content. In general, the right number of pages is… lots. If your site has fewer pages of content than your competitors, you’re at a disadvantage. It helps to think of every page of content as a new conversation. If your competitor at work has five more conversations with the boss than you, you’re at a natural disadvantage.
There’s no need for overkill. If the industry standard for your area is 100 pages, there’s no need to build your site up to 1000 pages – unless, of course, you actually need them. It’s important to take your business’ needs into account as well.
*The content we’re talking about here is text-based content. Your site’s users might love that you include the odd video or podcast, but the sad fact is that the search engines can’t see it. The best content for search engine optimisation is text-based content, the type you can copy and paste into a Word document. On the plus side, your site’s users will appreciate being able to cut-and-paste anything that catches their eye. Let’s face it; nobody really likes waiting for an image to load.
*Content is uploaded regularly. There was once a time when a site could get away with a new article once a month. That time is long since past. Most sites update their content weekly, and many upload something once a day. Fresh content brings the search engine spiders back to crawl your site. It also entertains your site’s users. All of this adds up to good things for search engine optimisation. Talk to us at SEO Consult Australia if you need advice on your site’s content.
*Good writing. Your content needs to have not only good grammar and be free of spelling errors. It also needs to be captivating, have a good structure and flow, and be on topics that your readers will find interesting. It also needs to be short. The ideal length of content for both internet users and Google is 250-300 words.
*Put content into your budget. Businesses spend a lot of time and money on site design and technical maintenance. They tend to spend less time and a lot less money on content. This is in exact opposite proportion to the importance of site design and content. Your site design certainly needs consideration and maintenance, but your content needs attention every day.
Search engine optimisation companies all report a real difference between clients who look after their content and clients who don’t. Those who do see consistency in their rankings. Those who don’t tend to struggle more.
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Tags: content, SEO, SEO Consult, spiders, strategy
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