Online Press Releases
Online Press Releases can be a great way to add momentum to your wider search engine optimisation campaign, and are useful for SEO purposes on many levels.
Many businesses and organisations don’t think that they have any need for online press releases or any raw material with which to create newsworthy topics. The truth is that online press releases have the potential to have a big impact on your SEO campaign if they are used wisely. There will be many opportunities for you to generate an online press release, whether it is to announce the launch of new products or events, new services offered to customers or partnerships with other organisations. A major factor in creating effective online press releases is finding relevant and interesting topics which people will be interested in, but that might not be as difficult as you think. On the flip-side, online press releases which are meaningless are a waste of time, both your time spent press release writing and that of the people who will read it (or start to), so these online press releases won’t give any benefit to your search engine optimisation campaign and can even have a negative affect on your business reputation.
The Search Engine Optimisation Benefits Of Online Press Releases
When press release distribution is done well, the PR (press release) should achieve added visibility on the major search engines for your keywords. This helps to raise your profile and your SEO rankings. Online press releases contain anchor text links to your website, which can generate powerful inbound links which are of great value to your search engine optimisation campaign.
Another way in which online press releases can help your wider SEO efforts is by triggering Google Alerts on some of your targeted keywords. Google Alerts allows users to receive emails whenever news about their particular industry or interests is released, which includes online press releases. Google and other major search engines also show important recent news stories in their general results, so when someone searches for your keywords, your online press release is visible too. With widespread press release distribution available online, your news becomes industry news.
Creating Dynamic Online Press Releases
In order for your online press releases to be effective and fulfil their search engine optimisation purposes, it is imperative that press release writing is taken seriously. Press release writing isn’t the same as writing other web content, blogs or articles. It takes a combination of several disciplines to write compelling online press releases which provide maximum benefit to your search engine optimisation campaign.
Press release writing for SEO purposes means that it is essential for your main keywords to be included in the document. Whilst this may be easier if the topic of your online press releases are directly related to your product range, you may struggle when press release writing if your keywords don’t naturally flow with your PR subject. Fortunately, online press releases always include a section about your business or organisation and the services or products you offer, so if it isn’t possible for your SEO keywords to flow in the body of the PR, they can still be present and aid your other search engine optimisation efforts.
Effective press release writing means producing good quality copy which journalists will have to make minimum changes to in order to run with it themselves. The less press release writing that journalists have to themselves, the more likely they will be to use your PR. One of the ways in which online press releases differ from conventional print media is that they bypass much of the process which would previously have filtered out those with poor press release writing. The importance of good press release writing is therefore even greater because basing your company and name on poor press release writing is risky.
Press release writing takes into account the formal and objective nature required of online press releases. They are NOT a sales pitch and when considering press release distribution, it is worth noting that biased or ‘sales speak’ press release writing will not be allowed through many of the best press release distribution portals. Although it may sound obvious, a vital part of press release writing involves ensuring that the spelling and grammar are up to scratch. Mistakes look unprofessional and along with press release writing errors like making them too long or about something that no one is interested in, can cause your online press releases to actually harm your business rather than help with search engine optimization.
Here at SEO Consult Australia, our copywriters are experienced in high quality press release writing, working with clients to ensure that every PR is eye catching and newsworthy, including your search engine optimization keywords, hooks to capture the attention of the reader and direct links through to the pages you are targeting with your search engine optimization campaign.
Press Release Distribution
Of equal or even greater importance than press release writing is the effectiveness of your press release distribution. You can have the most exciting news and dynamic press release writing ever, but if your press release distribution isn’t finely tuned, your online press releases will have little or no benefit to your search engine optimization campaign.
At SEO Consult Australia, we have years of experience in online press release distribution, ensuring that your PR reaches its target audience by using industry relevant, handpicked press release distribution portals. The power of search engines means that online press releases are often direct-to-reader publications nowadays, so our press release distribution outlets submit the PRs to major search engine news as well as hosting online press releases on their site. This kind of press release distribution means that PRs automatically become web content, able to be spidered and indexed by search engines and the link juice helping to add weight to your search engine optimization campaign. Our press release distribution gets your news out there and with the power of effective press release writing and the carefully targeted press release distribution, your news spreads and raises your entire online profile.
