Social Media For SEO
Most regular users of the internet will have heard of social networking. Websites such as Facebook, Myspace and Bebo have become a huge success with millions of users as bands search for their big break, old school friends reconnect, and people make “online friends” that they may never meet in real life. However, social networking isn’t just for fun, it can be an excellent way to interact with business audiences too. Social bookmarking is considered a part of social networking, and the great thing is that social bookmarking can be a useful tool for search engine optimization (SEO) too. You may consider social media for SEO purposes as rather a strange concept, but the lure of audio blogs, podcasts and video blogs is just as appealing in the business world as the social networking one.
Although the internet started as sharing content in a text-based way, this swiftly moved onto images and now a plethora of audio/visual content is available both in the business and more social online worlds. Online videos are now a useful tool in social media for search engine optimization purposes, allowing businesses to make their content available online to a much bigger audience than a text article with the same information would attract.
Social Media & SEO Press Releases
Social networking and social bookmarking has encouraged a new generation of online press releases (long championed in search engine optimization strategy) which are a great way of creating social media for SEO benefit. These social media releases combine more traditional search engine optimization mediums like text and links, with images, videos, audio clips, bookmarks and RSS. This crosses media boundaries and enables your social media content to be visible to much more than your previous, text-based articles. The ever growing networks through which social media content can travel through the internet can help distribute your message far and wide, raising your online profile, increasing interested traffic, and building back links, all of which can have a huge impact on your website’s search engine optimization success.
Social Bookmarking and Search Engine Optimization
Social bookmarking is a way for internet users to keep track of bookmarks to websites or pages which interest them, by means of metadata. Social bookmarking allows users to store and manage their links, as well as look for new ones along a similar theme. You may wonder how this makes social bookmarking a tool for search engine optimization.
The whole concept of SEO (search engine optimization) is that it aims to raises the profile of a website so that it becomes more easily accessible to the right users, those being users who are likely to become customers. Social bookmarking is an additional way to do this which works as part of an off page search engine optimization strategy to add strength to your wider SEO campaign. By allowing your website visitors to bookmark your content, share it with others, feedback on it through comments and rate the usefulness of the information, your SEO campaign can benefit from what is essential viral marketing. If your content is worthy, your very own social networking team of readers will work on your behalf by spreading the word, and your social media content can soon appear on social bookmarking sites such as Digg, Reddit and Facebook.
Blogging is not only a great search engine optimisation tool for your on page SEO strategy, with social bookmarking it can also bring great benefit to the off page side of your search engine optimisation campaign too. Your excellent content is linked to by other relevant bloggers, which can add significant weight to your link building efforts and kick-start or boost your SEO campaign.
Ensuring Your Content Is Search Engine Optimisation Friendly
To maximise the impact that social networking and social bookmarking can have on your SEO campaign, you need to ensure that the social media content that you are putting out there is highly optimised. Well written copy applies to social media as much as with any other search engine optimisation content. SEO Keywords must be carefully considered and applied, ensuring that the content is human-friendly above all, because without that human interest, your content won’t be the SEO success you hope. This is because social networking and social bookmarking relies on users liking something so much that they spread the word about it – and average content won’t cut the mustard and therefore won’t bring you those search engine optimisation benefits.
Internally linking your social media blogs and other content to pages in your site relevant to the anchor text used can also bring search engine optimisation benefit as they aid search engine spiders crawling the content to see the relevancy and of course it can help human users navigate there too.
Encouraging your social bookmarking visitors to embed your videos in their blogs, their websites, forums, social networking profile pages etc can increase your site traffic, bring you search engine optimisation link building benefit and a raised profile all at once. You can do this by supplying them with the code right there, enabling them to easily use social networking to promote your content.
SEO Consult Australia & Social Media
At SEO Consult Australia, we strongly believe that social networking, social bookmarking and optimised social media content releases can combine to bring significant search engine optimisation benefit to your wider SEO campaign. We carefully watch the industry for new developments and technologies which can be applied for search engine optimisation purposes. We utilise social bookmarking elements in all blogs that we create for clients, allowing your users to utilise their own social networking tendencies to submit your social media and text content to sites such as Myspace, Facebook and Digg. As excellent search engine optimisation tools, social networking, bookmarking and social media releases can really have an impact on where your website ranks in search engine results pages.
