January 17th, 2012 by Rory
Query Deserves Freshness has just become an even bigger player in SEO, after Google tweaked its freshness calculations in a recent algorithm update. Sites that want to attract attention with timely topics are going to have to work a lot harder to get to the top. Thankfully, there are a few tricks every site owner can have up their sleeves when dealing with the dreaded QDF, and the social media is one of them.
When you want to keep your content buzzing with updates, make use of your social media accounts:
1. Share your content. Sharing content within the social media is a basic way to make your life a lot easier. After working hard on an interesting, engaging, optimised and fresh piece of content, you don’t want it to just sit on your page. One way to get it working is to talk about it on your social sites, using snippets, links and thumbnails to drive traffic.
2. Strategise your interactions. If you’re posting two fresh pieces of content every day, and you share each time you post, you’ll soon exhaust your audience. Choose the best pieces to market.
3. Court comments. The final step in this simple plan is to get your readers commenting. Comments can keep your pages fresh, meaning that your page is more likely to stay high in the listings for time-relevant searches. Talk to us at SEO Consult Australia about this.
Conquering QDF is not just about posting new content – it’s also about keeping your pages buzzing.
Tags: SEO, SEO Consult Australia, social media
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January 10th, 2012 by Rory
Ever get frustrated that Google never provides the specifics for its algorithm updates? Well, now you don’t have to be. In a surprise move, Google announced several changes that were put in place in November, providing site owners and SEOs with significant insight into the direction of search.
The changes are broad-ranging, and could affect your search engine optimisation plan in a number of ways:
*Snippets. These are more commonly being taken from page content. Although Google has been doing this for a while, the change does mean that your page content must all be relevant to your keywords.
*Page titles. These are also changing, less frequently using text from foundation links that appear on every page. This could have consequences for your navigation, but a better option is to be more vigilent in optimising titles.
*Date-related searches. Google is getting more strict about results for date-related searches, meaning that timeliness is even more important. Saying the right thing at the right time will have to become part of SEO for some companies.
*Languages. Google has improved its retrieval of pages in multiple languages, automatically translating pages.
*Recent content. Possibly the most important change was an alteration in how time-relevant searches are being answered. For these searches, Google is giving even more weight to content that was recently posted. You can talk to our experts at SEO Consult Australia about how this affects your site.
A lot of these changes reinforce what most SEOs are already advising. Concentrate on fresh content and SEO detailing and you’ll be fine.
Tags: Search Engine Optimisation, SEO, SEO Consult Australia
Posted in SEO Advice | Comments Off
