Loading ...There are certain things that individuals in every target user group have in common. They usually have the same needs, and often have the same interests. Depending on how specific or broad your user group is, you can reliably draw up a profile that will include everything from their age to their employment status. One thing that is often left out of a target user group’s profile is locality.
Your site’s statistics can be used both before and after your initial search engine optimisation to provide some insight into the localities of your target users. You may find that they are distributed too widely to use their localities as a draw card. Then again, you might not.
Localities give an SEO advantage
One of the reasons to look for any local angle has to do with SEO. Although your target users will no doubt react favourably if you place local items on relevant pages, you’ll find that the search engines might provide an even better advantage in the form of a listing in local search results.
SEO experts often look for local angles as part of a client’s search engine optimization. Being able to appear in local search results means that there is one more area a site can penetrate. Talk to our team at SEO Consult Australia about using location in SEO.
Analysing your site page-by-page
If there’s one major flaw in the way most site owners think about their websites, it’s that they look at them as a whole. People have brought an old-fashioned, hard-copy mindset to the internet, and it has a very subtle effect. We tend to look at and think about websites as indivisible wholes, like a book with different chapters.
In order to really address the needs of user groups, the first thing to do is to treat every page as a kind of mini-site. Its statistics should be analysed accordingly. This is the first step to finding out the local potential of your pages.
Tailoring individual pages for local markets
In fact, websites are more like a book that’s been ripped apart and distributed all over the globe. The pages might have some relevance to each other, but people are going to encounter them in a wide number of different situations. One chapter might end up in Paris, another in Manchester. The people who encounter each part will have different objectives, opinions and time constraints.
The thing to keep in mind is that every website will have different target groups for individual pages. This means that you can and should tailor your pages for their target groups. Most site owners are familiar with the concept of using site statistics to find out who is looking at different pages, and tailoring the page to further suit the group. One aspect that is rarely looked at is the locality of groups.
If you’re operating an online business, it’s entirely possible that different pages will attract people from different localities. Keep an eye out for geographical trends when analysing your statistics.
Related posts:
- The page-by-page approach to SEO
- Casting Your Net Further Afield Than Google
- Do you know your target audience?
- Send Out The Welcoming Committee
- Use Your Home Page as a Treasure Map
Tags: Search Engine Optimisation, SEO, SEO Consult, SEO Experts, websites
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