3 ways to maximise social media exposure

Being social is more important now than ever before so the demand for social media optimisation is constantly on the rise. Social factors are already influencing placement in the SERPs, and it is predicted that the search engines will be taking social reputation into account with more weight as time goes by. With that said, how do you ensure that you’re getting the most out of the social media component of your search engine optimisation campaign?

Here are three ways to boost the sociability of your social media campaigns:

1. Make social life a part of your site’s working life. Site owners can no longer afford to keep social media and site maintenance separate. Maintaining a Facebook profile and just dipping in occasionally isn’t enough. Smart site owners will incorporate social media into their daily SEO tasks, so that posting fresh site content, making a relevant status update and tweeting about it all come together as a natural part of your regular search engine optimisation maintenance.

2. Plan your social media content. Having a content plan is something central to most modern SEO campaigns. It is now necessary to include your social profiles in this plan. Social campaigns need well-planned content to keep other social media users interested and to build social reputation. Without thoughtful content, social media users are unlikely to talk about you or link back to your site. Talk to us at SEO Consult Australia about social media content.

3. Reward social behaviour. Your social campaign can begin on your own site. Part of what you want to foster will be social behaviour on the part of your users. Having users discuss you in their social networks, or vote for you on a search engine, will contribute to your pages’ perceived influence. Boost your users’ sociability by publishing their reviews, asking for them to ‘+1′ or ‘Like’ you, and offering rewards.

Related posts:

1. Can you afford a social media campaign?
2. Common Myths About Social Media And Search Engine Optimisation
3. The social media search wars
4. Tips to help you with your social media SEO strategy
5. Studies show social media getting even stronger

Tags: Search Engine Optimisation, seo campaigns, social media campaigns, social media optimisation

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This entry was posted on Tuesday, July 12th, 2011 at 1:21 am and is filed under Social Media SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.