Loading ...Blogging has taken off with a vengeance and businesses have come to realise the huge potential of a business blog. Social media is here to stay and internet marketing must once again follow the changing goal posts or get left behind.
So you join the Blogosphere and you do everything by the book. Yet, things are just not happening with your blog. You update regularly, you see that your blog posts are useful and informative, but it still falls flat. It is simply not attracting the number of visitors that it should. This is a problem that plagues new bloggers and website owners alike.
Blog promotion
It is all about the search optimisation efforts you put into promoting your blog, just like you optimise your website. There are basically two reasons people use the search engines. They are looking for products to buy or they are looking for specific information.
Your target audience are those people who are interested in what your business has to offer them. If your business is selling organic skin care products, your blog should be in line with that. You could blog about organic means going back to nature.
This is where your blog posts and chosen keywords must be what searchers are looking for who want to buy organic products. These are commonly called ‘money keywords’ as they will appear in searches with commercial intent.
Natural flow
The important thing here is that your blog posts and especially your blog post titles are vital in terms of SEO both for humans and search engines. Your blog titles must contain those ‘money keywords’ and your blog posts based on those keywords. It is possible to have your web developer who has knowledge of HTML to give your blog an extra boost.
This is done by changing the default H2 tag to a H1 tag for the blog post title. Your keywords must be repeated throughout your blog content to flow in a natural manner. It should be repeated as many times as possible without it sounding repetitive and forced.
Around your keywords there is a golden SEO opportunity. This is with keywords that relate to your central keyword or keyword phrase. So do a search for all the related keyword around your ‘organic back to nature’ keywords. It is not difficult to optimise your blog to be as search engine friendly as possible.
Ongoing process
Keeping the search engines happy with your blog optimisation efforts is an ongoing project. If you have decided to add a blog to your efforts, it must be done. The search for those ‘money keywords’ for your blog does not stop once you have a good list. People are information hungry; they want new and fresh information. The search engine will ignore stale and over-used keywords. Blogging has become part of the business world and as such should be utilised. That is why search engine friendly SEO blogging is so important. With good SEO this is achievable.
Related posts:
- How search engine friendly is your website?
- Great blogs need SEO and more
- Why should you read and comment on the blogs of others?
- Blogs vs. Normal Content: The Difference
- Why should you be reading the blogs of others?
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