Loading ...The recent agreement that has taken place between Microsoft and Yahoo! will mean changes for many internet users in many different ways. There will now be an effect on those involved with pay per click advertising and businesses are trying to predict how this and search engine optimisation techniques will now be different.
Google is well known as the leader in online searches. With a huge amount of the market share, Google is the search engine that most internet users think of when they have a search query and when they want to create a paid search listing. Google is the one users trust to help them gain more exposure and increase the amount of traffic to their websites.
Microsoft and Yahoo! have now joined forces in order to compete together for an increase in market share. By combining their companies, they believe that they are now more able to compete with Google effectively and provide internet users with an outstanding search service. This service will be based on the search technology provided by Microsoft whilst Yahoo! will concentrate on the creation of content for their users and attracting more new users. Microsoft’s Bing will be responsible for all of the search results and will be used for both the organic and paid listings.
Many businesses currently focus their attention on Google for their paid advertisements. Google Adwords is extremely popular with users and is what the majority of internet users will use when trying to attract potential customers with paid advertisements. However, the joining of Microsoft and Yahoo! may mean that we are more likely to consider this alternative for our paid advertisements in the future. It will obviously take some time, but Bing could be a serious competitor for Google. Market share for Microsoft and Yahoo! will be doubled and users may be tempted by the competitor because their ads would be able to be featured in so many different places. As all the searches will be powered by Bing, any paid ads will appear on Bing, Yahoo! and any other Yahoo! & MSN related websites too.
The success of Bing is likely to increase vastly because of this deal and will mean changes for businesses in terms of their natural search results and paid advertisements too. The market share of Bing will increase and with Bing being a more able and attractive competitor, we will be offered more choice in our searching and advertising needs and may not just turn to Google for assistance as we previously had. The guidelines, algorithms and techniques may all vary meaning we must be up to date with what is required of our websites in order to be successful and ranked highly by Bing.
At SEO Consult we are always monitoring the search industry for any important changes and developments. We use this knowledge to ensure that you are using the very best search engine optimisation techniques to help improve the ranking of your site and encourage more traffic to visit it. We can help you have a productive relationship with the search engines and with Bing as its success and popularity increases.
Related posts:
- Google reaction to Microsoft and Yahoo! deal
- Is Google against the Microsoft and Yahoo! merger?
- Microsoft and Yahoo! unite
- Bing gaining market share
- Will Bing replace Google on the iPhone?
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