Loading ...The ‘About Us’ page of a website can have a big influence over visitors and can contribute significantly to whether a visitor chooses to purchase an item or service from a business or not. The ‘About Us’ page is quite often ignored when a search engine optimisation campaign is carried out and this can be a big mistake to make if you want your SEO efforts to provide good results. Every web page of a website must be optimised appropriately if an SEO campaign is going to be successful and this means that some thought and consideration should go into the ‘About Us’ page too.
Research has shown that visitors that choose to visit the ‘About Us’ page of a website are more likely to become a customer of the business and make a purchase. This may be because this type of user is more genuinely interested than average or wants to fully explore the site before committing to buying an item. The ‘About Us’ page can give a lot of important details about the company that can help develop trust and respect from visitors. The information included in this type of web page is of great importance.
A description of the company on the ‘About Us’ page is necessary and can be useful for visitors to the site and also the search engines in terms of rankings. Including high quality and relevant content about when the company was established and what exactly it offers can be informative for readers and can help attract the attention of the search engines when a relevant search query is placed.
Some experts in SEO also recommend that some information about those that work for the business be given in the ‘About Us’ page. This can help to humanise the business more and this can foster trust. By giving a little bit of personal information about key members of staff and by providing a photograph, visitors will feel like they know the people behind the business a bit more and may be marginally more disposed to trust them and purchase items from them.
It is recommended that links to important pages within your website feature on every web page of your site so that visitors can always locate and visit other pages of interest. This is also true for the ‘About Us’ page. Once visitors have read a bit about your company and what you can offer, you want them to see and learn more for themselves and hopefully purchase something. By providing them with relevant links to other pages, you can increase the chance of them staying on your website a little longer and exploring your web pages a bit more thoroughly.
We at SEO Consult can help you with the optimisation of every page of your website. We use the most effective and suitable SEO techniques for your business in order to improve how your website is ranked in the search results of the search engines and then help you to attract and keep the interest of users once they have entered your website.
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- How Google Analytics can help you optimise your website
- Issues to consider when creating a FAQs page for your website
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