Loading ...So, an internet user finds your link somewhere around the net, and clicks straight on to your pages. This instant traffic is one of the side-benefits of search engine optimisation. Once they land on your page, however, the journey is far from over. You have to ensure that they stay there.
Finding content that will answer user needs is just part of what you need to do to ensure that visitors stick to your landing pages. A big part of what you need to do for SEO on landing pages is remove any blocks that will put users off. As with everything else in optimisation, you need to remember the needs of your users. There are a surprising number of things that will prompt users to click the ‘back’ button. Here are a few:
-
Lack of focus. This is the most common fault with landing pages, and can lose you a lot of site users. When site users land on any page of your site, they are there for a specific reason. Clues as to this reason lie in where they came from. If they came from an inbound link, the subject of the linking site is a great clue, or if they came from the search engines, the keyword they used is a clue. Use your SEO research to focus your landing pages to answer their needs immediately. You can talk to our experts at SEO Consult Australia about how your SEO research can give you insight into your user groups.
-
2. Too many ’special effects.’ Sometimes, you will land on a page in a site that is built more for entertainment than information. You may have felt, like many internet users that this was a little wasted, more than a little annoying, and sometimes put you in fear for your computer’s safety.
Sometimes it’s better to have a well-designed, static page that immediately gives your users what they are looking for. Search engine optimisation companies usually avoid whiz-bang additions which take time to download, and give your users time to change their mind. Too many special effects can be startling. Your users might not appreciate it when the internet equivalent of fireworks goes off in their faces.
-
Long registrations. It’s important to keep registration forms as short as possible. It is thought that you lose a significant proportion of your potential subscribers for every registration field you add to a registration form. It’s true that requiring too many details can seriously put off internet users, even when you have a good privacy policy in place.
A very basic registration form, requiring only an email address, might be a little too simple for your purposes, so it’s important to work out a balance. Put yourself in your site users’ shoes. How many questions would you cheerfully answer, and how much information would you be comfortable providing? If you really want to separate out different groups of site users, it might be an idea to have different registration forms on your various landing pages.
No related posts.
Tags: content, Landing Page, Search Engine Optimisation, SEO Research
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
