Loading ...Something you should do when beginning search engine optimisation is to look at your URLs. This prime area for keywords is often a problem area for sites just starting to look at SEO, with convoluted paths or odd page protocols blocking the search engines’ way. As any experienced webmaster knows, though, inserting keywords into URLs can be a tricky business. Here are some of the things you need to watch out for.
*Moving too swiftly. Site architecture can be a fragile thing, so it’s always a good idea to move cautiously. When switching URLs, be sure to work testing time into your schedule. This will enable you to track down any problems the shift might create.
*Canonicalisation. After changing the URLs, it’s important to check back for canonicalisation issues. Duplicate page paths can easily slip through the net, watering down the page’s rankings and bringing up potential duplicate content problems. You can discuss this issue with us at SEO Consult Australia.
*Begin at the beginning. Your best move with implanting keywords in your URLs is to do it with new pages. If it’s going to take forever to seed keywords into the URLs of your 10,000 pages, consider simply adding keywords to your page naming protocols.
Are the keywords worth it? Google’s Matt Cutts has said that Google does pay attention, though he did try to point site owners to whatever worked for them naturally. The consensus among SEOs is that yes, this is a good move to make. Talk to us at SEO Consult Australia about this issue.
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Tags: Search Engine Optimisation, SEO, SEO Consult Australia
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