Loading ...The evidence is in: YouTube links have a longer first life than links from Facebook, Twitter or even email. Link sharing site bitly recently revealed that, via bitly links at least, links shared from YouTube have a longer peak life than those from Facebook or Twitter, outlasting them by a factor more than two.
Bitly made the finding after taking a sampling of its 1,000 most popular links, studying how long their major peak lasted. The study found that links from Facebook and Twitter tend to dwindle around three hours after they reach their peak, while links from YouTube only trail off after around seven and a half hours. This is an indication that links shared from YouTube don’t go stale quite as swiftly as those shared from other social sites.
Why should you be concerned about the longevity of social links? It’s all about knowing what catches attention, and using that attention for your SEO. Information moves through social media swiftly, as bitly’s study attests. If you post a piece of search engine optimisation content on Facebook, it’s important to be aware how much time that content is likely to attract links and how long those links will attract clicks.
Being aware of the longevity of content on different social sites can help you with planning when to post, and where to post. You can also talk to our team at SEO Consult Australia about this. The bitly study doesn’t mean that you need to swap your social media articles for videos, but it does provide pause for thought.
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Tags: Search Engine Optimisation, SEO Consult Australia, social media articles
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