Loading ...Keywords are supposed to make you highly visible to your target market, which is why the foundation of SEO is keywords and keyword phrases. Your web pages are optimised around your chosen keywords. So if you use the wrong keywords you are removing the foundation out from under your entire optimisation campaign.
When using completely unrelated keywords, your service and your products they will generate little or no traffic at all. Keywords that are not being searched or show downward trends will not translate to conversion. Using keywords that are too competitive will also bring abysmal results. Yet one of the biggest problems that SEO face is that people are still using the wrong keywords. Choosing the correct keywords involve research and analysis.
Tools are there to be used
When a keyword results in bringing little or no traffic there is a huge problem. There are excellent tools that you can use. These tools help to calculate the potential of specific keywords for bringing targeted traffic to your website. You can check up on how competitive the keywords are. You can also find several combinations and permutations for your keywords by using web tools.
Through this you can decide to choose keywords better suited to bring site traffic. These tools are also invaluable in showing you how often your keywords have been searched in say the last year or two years. A tool such as Google Insights gives you an overview of the history as well as the performance of keywords. It also provides the maximum usage of those keywords geographically. Web tools allow you to steer clear of keywords that no-one has been using. Use web tools to make sure you are using keywords that are related specifically to your business, products and services. It does not sound logical, yet many people still use totally unrelated keywords.
Downward trends in keywords
Search patterns people use change over time; that is inevitable so keywords that worked well in the past will not do so in the future. Google Trends is an excellent tool to use for prediction of the fall or rise in interest in your keyword within geography, business and industry. Using social media to check trends is another way to see if your keywords are being used. Check through social media networks, see what is being said about your chosen keywords. Then make changes accordingly.
No conversions
Sometimes keywords can be simply too competitive to bring in traffic that will convert. Getting the right keywords takes time and effort and a monetary investment as well. Then you also get keywords that fit the criteria for translating into conversions, but simply do not perform. Check and recheck the keywords you are using; track their popularity, look into trends and performance. Make use of every available web tool to aid you in the task of choosing the perfect keywords and get rid of those that do not work. Then design your optimisation around those keywords for far better results.
Related posts:
- A new way to find the right keywords for your business
- There are still Keywords diamonds waiting to be found
- How to choose the right keywords for your business
- Why waste time researching keywords?
- 5 content idea hotspots
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