SEO Consult Australia’s Frequently Asked Questions
Welcome to the SEO Consult Australia FAQ. This where we try and answer the questions that SEO Consult Australia are most often asked in regard to Search Engine Optimization. If your SEO query is not answered here then do not hesitate to contact us for more information about any aspect of Search Engine Optimization.
What Is SEO (Search Engine Optimisation or Search Engine Optimization)?
In simple terms, Search Engine Optimization is the process by which a web page or website is adjusted to make it easier for internet search engines to find, read, understand and index. As a result of well implemented Search Engine Optimization, a website will move up the search engine results pages (SERPs), therefore increasing the amount of relevant traffic to the website, resulting in more sales and a good return on your Search Engine Optimization budget.
Why Do I Need To Be On The First Page Of Search Engine Results?
Research has shown that internet users searching for services or products online rarely look beyond the first page or two of results when using their choice of search engine. The higher your business or organisation is in the results, the more likely it is that searchers will choose your website as a good match for their request. Because your website is highly relevant to their search, they are more likely to become customers. Being amongst the top ten results for your SEO keywords in major search engines like Google is proven to increase traffic.
Can I Perform Effective Search Engine Optimization Myself?
Some people do choose to implement DIY Search Engine Optimization on their own website. A look around the internet at various SEO websites, forums and the like can give you some ideas about Search Engine Optimization techniques and tips, but the reality is that SEO is a complicated undertaking if done properly. There are on-page and off-page elements to Search Engine Optimization and as every website and industry is different, there is no ‘one size fits all’ SEO strategy. What works for one website may not work for another where Search Engine Optimization is concerned. Poor SEO keyword selection can set you back months in a Search Engine Optimization campaign. Making some poor choices regarding your content could see you earning penalties from search engines and unless you have time to scour the internet daily for the latest Search Engine Optimization news, you will find yourself falling behind on important SEO industry changes.
An ethical and reputable Search Engine Optimization agency, like SEO Consult Australia, has the knowledge and expertise to develop a tailor made, comprehensive Search Engine Optimization strategy which meets your needs. Our experienced staff have been working in the SEO industry for a number of years and SEO Consult Australia are committed to constantly innovating and looking at new, creative ways to work with search engines to bring users (and our clients) the best possible results in realistic timescales.
How Quickly Will I See SEO Results?
Search Engine Optimisation is not a quick fix for raising your online profile. Your competitors may be months or years ahead of you in utilising SEO techniques and because of the way that search engines operate, they will only allow you to rise up their rankings if they trust your website is exactly what it says it is, and this trust (known in Search Engine Optimisation as ‘Authority’) takes time to build. With so many variables, it isn’t possible to predict exact timescales for seeing ‘first page’ Search Engine Optimisation results, but by implementing an ethical, comprehensive, multi-faceted SEO strategy, in many cases there are noticable results within a few months or sooner.
No SEO company can guarantee results. Any Search Engine Optimisation consultant or agency which does so is effectively selling you a promise that they may not be able to keep. Realistic targets for a Search Engine Optimisation campaign is something which SEO Consult Australia are happy to offer. Contact us for a free SEO analysis of your website.
What Is The Difference Between Ethical Search Engine Optimisation and Unethical SEO?
Unethical Search Engine Optimisation (also known as Black Hat SEO) refers to techniques used by some disreputable SEO agencies or consultants which aim to trick search engines into believing that a website is something other than its true nature. They do this in order to gain rankings quickly, but because this practice results in search engines delivering unsatisfactory search results, the engines actively counteract websites which they see to be representing themselves falsely. This usually means penalties for the websites using Black Hat SEO and sometimes a total ban from results listings.
Ethical Search Engine Optimisation on the other hand, works WITH search engines to produce the best possible search results for users. It is in every online business’ best interests to attract appropriate traffic; that being visitors who are already interested in your products or services and therefore more likely to buy than those drawn to your website by a misleading search result. Ethical Search Engine Optimisation means using only SEO techniques which help search engines to see what your website is all about. That being a high quality and reputable business, which offers users great content and top products or services.
My Website Is Brand New. Why Isn’t It Already SEO friendly?
If your website has been built by a designer who isn’t necessarily up to date with the latest developments in Search Engine Optimisation, your site may not be particularly search engine friendly, especially if it contains a high ratio of flash or javascript. Although these websites can look great, search engines struggle to read them effectively. Poor site, page and URL structure, complicated and irrelevant meta data and poorly written content are common factors which can make websites unappealing for search engines. Domain age is something that search engines also take into account, so brand new websites built without Search Engine Optimisation firmly in mind may also suffer because of this.
I Have Some Search Engine Rankings Already, Will These Drop If I Start An SEO Campaign?
If a website undergoes radical update or changes of any kind, search engine rankings can sometimes take a temporary drop, and this can also be the case when implementing some initial Search Engine Optimisation techniques. However, these drops usually only last a few days or weeks, and then the website usually returns to their previous position or higher, which is even before the Search Engine Optimisation campaign really starts having an effect.
