Loading ...When you optimise your site, you’ve got to make use of every asset you have. Your site has its own natural resources, which can be put to good use when it comes to search engine optimisation. You may also have some off-page resources that will come in handy – if you know where to look for them.
It’s important to remember that search engine optimisation is a battle, in which your site is pitted against its competitors. You have to use whatever you can find if you want to work your way up in the rankings. In guerrilla SEO, some of your best natural resources are those of your neighbours.
The thing we’re talking about here is analysing your competitors’ techniques and making use of them. SEO pros have never been shy about making use of someone else’s idea if it’s going to get a client’s site ahead. The sites of your competitors can be a treasure trove of information on the SEO level in your industry, new techniques, and other internet marketing information.
Analysing your competitors’ sites is a simple matter of looking through the information available all over the internet. It can be a great help to consult your search engine optimisation company for competitor analysis, and you can talk to us at SEO Consult Australia. There are some areas you can look at to gauge the sophistication of your competitors’ SEO plans. Take a wander around your competitor’s website with the following questions in mind:
*Has the title tag been written with SEO in mind? If there are obvious keywords in their title tag, it’s likely they’ve taken it into account in their SEO, as any smart site should. If their title tag is just a list of keywords, it’s good news for you as they haven’t done their SEO very well.
*Do they have an XML sitemap? If so, their search engine optimization plan is fairly sophisticated. An XML sitemap enables a site to communicate better with the search engines. If your competitors use one, you should too.
*Are there noticeable keyword patterns? Determining the keyword list of your competitors can help you sort out the competition and may give you some ideas for your own list. If you find certain phrases are used repeatedly, you’ve discovered their main target. This knowledge can be useful if they are your main competitor, as you might choose to work around them by using a different keyword.
*Which pages are they ranking highest for? Look over these pages closely to find what makes them rank so high. Apply the knowledge you’ve gained when optimizing your own site to detect their SEO methods.
Discovering the keyword lists of your competitors can help you on two levels. The first, which is most important for search engine optimisation purposes, is that your analysis might reveal keywords you haven’t thought of. The second serves an overall internet marketing purpose. By determining the keywords your competitors want to compete on, you have some idea of their internet plans, allowing you to adjust yours accordingly.
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