Landing pages are everything

When you have a website, you are bound to have inbound links. Now, the pages that those links take you to are called the landing pages on your websites. Now, those landing pages mean everything to your website. They can literally make or break your online business, your image, everything about your website. Your entire website needs to be the best thing that has ever happened to the internet, but your landing pages simply need to be perfect.

There are no two ways about it. Without perfect landing pages, it does not matter how much traffic you drive to your website. None of that traffic is going to convert to sales unless your landing pages are great. Think about it for a moment. Are you going to do business with a website that has shoddy landing pages that don’t make you feel valued or welcome? No, you are not so how can you expect your customers to do it?

First things first

The very first thing that you need to make sure of is that your landing page has excellent optimization. Every perfectly optimized page on your website contributes you your overall optimization, but they each are ranked separately too. This means that for every landing page you need to have the same goal; ranking number one on the SERP lists.

When your landing pages are well optimized, they will rank well and will be more visible to a wider audience. Secondly, you need to optimize your landing pages to attract not only bots, but people too. Optimization for humans means good website navigation from that page on, suitable language, stunning web design, a professional look and a page that instils interest. When you attract visitors to your landing pages, they are already interested. However, you have to prove to them that they are on the right website, the one that will give them what they want.

These are not negotiable

Complete and correct contact details are a must for every landing page. Be bold with your landing page. Make it a stunning page that has a strong call to action, but not overbearing. The call to action is what your landing page is for, that is its main purpose and that is what you need to focus on. Make sure that your call to action is done right, not obnoxiously, not demandingly but not meek and mild either. Use tact and charm and give instruction well.

Lastly, get personal

The last touch to your landing page must be a personal element. You must connect with your customer and not just be a faceless sale prompt. Connect with your customer by focusing on your specific target market. Women react differently to different things and men have their own preferences. Talk to your target market, not over them and don’t baby or patronise them. Striking a perfect balance is important. If you overdo it, nobody will convert and if you underachieve there won’t be a strong enough call to action to convert them. Your landing page is incredibly intricate and vitally important to your success as an ecommerce website.

Related posts:

1. Don’t forget your landing pages
2. Know the landing procedure for your pages
3. Keep Them On Your Landing Pages
4. Make sure your landing pages are ready for visitors
5. Three common mistakes made with landing pages

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This entry was posted on Saturday, October 10th, 2009 at 10:31 am and is filed under SEO Advice. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.